Patient insights in healthcare Harness Social Intelligence to better understand, support and innovate
Today, patients, caregivers and healthcare professionals share their questions, doubts and experiences openly across social platforms, forums and search engines. These spontaneous narratives are a rich yet underused source of insight for healthcare stakeholders. At Dynvibe, we decode these real-life conversations to deliver strategic insights that help pharmaceutical companies refine their innovation roadmaps, patient support strategies and communication approaches.
Social Intelligence to support sharper healthcare decisions
Social Intelligence serves many purposes but here are four use cases where it is simply irreplaceable :
Understand care journeys more deeply
Spontaneous conversations reveal how patients truly experience their care: from pain and delays to broken trust or alternative workarounds. These insights are critical to better shape your solutions and messaging.
Identify real drivers of prevention engagement
Institutional messages are not always enough. Social Intelligence helps uncover what actually triggers action, which objections persist, and which communities drive influence.
Spot weak signals to guide innovation
In a highly regulated sector, Social Intelligence reveals unmet needs, workarounds and recurring pain points enabling more relevant, real-world innovation opportunities.
Design more empathetic support strategies
Understanding what patients go through every day helps move beyond clinical messaging. We help brands create more emotional, human and meaningful support content and services.
Use cases that show our impact
Strategic needs. Actionable insights. Social Intelligence helps healthcare brands connect more deeply with patients and support them with clarity, empathy and relevance.
Prevention Messaging
Our client’s business question : How can we improve allergy prevention engagement?
Why Social Intelligence : Only spontaneous conversations reveal the doubts, beliefs and emotional triggers that shape patient behaviors around prevention.
Innovation Insights
Our client’s business question : How can we spot innovation spaces in a saturated category?
Why Social Intelligence : By analyzing online search and discussion data, we reveal overlooked or emerging needs that inspire more relevant product innovation.
Taboo Breakers
Our client’s business question : How can we address taboo categories like intimate care or menopause with greater impact?
Why Social Intelligence : Personal, unfiltered stories help us understand what women truly experience, the words that empower them, and the pain points that must be addressed. Essential insights for building fair and resonant brand strategies.
Their words, our impact
Thank you so much for sending this over! I reviewed and the insights are invaluable for us to help create our innovation pipeline moving forward, but also adjust any of our communications.
Global Insights Transformation Lead - Opella France
We were hoping for a goldmine of communications, and I think this report will bring us loads of them!
Strategic Insights Manager - Stripes
Discover more about Social Intelligence on our blog
Discover how Social Intelligence and social data are powerful drivers of growth and competitive advantage accelerating your marketing, insights, and innovation decisions.
