We help you anticipate trends, detect consumer insights, invent the future, decrypt online communities, track your market, analyze your competition
in the US, France, the UK, Italy, Spain, Russia, South Korea, India, Germany, China, Japan, Brazil, Australia, Canada

The world is our playground

The perks of social media intelligence,
the Dynvibe way

  • No preconceived notions
    Consumers express themselves freely and spontaneously. We do not use questionnaires or research panels in our analysis.
  • #NOFILTER
    Qualitative verbatims, photos, videos, drawn from various social media sources.
  • Significant volumes of data, in real time
    Our analysis is based on representative samples of consumer mentions, collected in real time, and filtered with artificial intelligence tools.
  • An international vision
    Our platforms gather consumer mentions from all over the world. Over 80% of our research is carried out simultaneously in multiple countries.
  • Fast turnaround times
    The easy access to data and the agility of our processes allows us to deliver results in a few weeks.
  • Recommendations and support
    Several meetings (from kickoff to delivery and presentation) to better advise and overcome concerns.

Dynsights

  • The facial oils trend is hitting China too and has the potential to gain ground in the future.
    • 10/2021
    • BEAUTY

    The facial oils trend is hitting China too and has the potential to gain ground in the future.

    Using face oil to nourish the skin is a common skin-care method originating in Japan and already popular in Western countries like France and the US. It seems to also appeal to Chinese users now as they are discovering its benefits.
    This method focuses on incorporating facial oil into a skincare routine –after a cleanser and before a face cream/serum. It can be used alone, combined with a hydration mask or mixed with skincare or cosmetic products to boost hydration.

  • ‘Morning C, Night A’ - the buzzing skincare routine in China
    • 09/2021
    • BEAUTY

    ‘Morning C, Night A’ - the buzzing skincare routine in China

    ‘Morning C, night A’ is a trendy skincare routine that has been buzzing on Chinese social media for several months due to its great results. Although the ingredients are already widely known within a large audience, this method focuses on incorporating Vitamin C products into a morning routine, then using Vitamin A (retinol) products for the nighttime routine. Users prefer to mix and match brands and products to have a ‘personalized & best fit formula’ as their skin may tolerate varying levels of VC and VA.

  • Connected mattresses to optimize users’ sleep in the US
    • 09/2021
    • HOME

    Connected mattresses to optimize users’ sleep in the US

    Users in America look with curiosity to high-tech connected covers from brands to either cool or heat by circulating water on top of their mattresses. Users are glad they can program their mattresses through a smartphone app, so they are able to gradually change each side of the the bed’s temperature through the night. Users ask now for more drastic solutions to achieve “the perfect sleep.”

    Paul Gibot-Leclerc Paul Gibot-Leclerc

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  • Intuitive eating seduces French users looking for healthier diets
    • 08/2021
    • FOOD

    Intuitive eating seduces French users looking for healthier diets

    An approach that was developed in the 90s, intuitive eating has been gaining popularity in France for several months. The idea is for people to listen to their bodies and eat only when they are really hungry and according to their desires.

    Bénédicte Chaboud Bénédicte Chaboud

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  • ‘Cool yet calming beauty’ for the heat under the mask
    • 08/2021
    • BEAUTY

    ‘Cool yet calming beauty’ for the heat under the mask

    In Korea, people are wearing a facial mask all day in the scorching summer heatwave. Many complain that facial skin heat exposure aggravates their skin problems such as maskne, breakouts, redness, skin sensitivity, skin inflamation, etc. . High heat and humidity under the mask is considered a new skin enemy. Hence, they are looking for cooling beauty products that can cool down their overheated faces quickly as well as provide calming effects.

  • Hard seltzers are starting to spark interest amongst French beverage fans
    • 07/2021
    • FOOD

    Hard seltzers are starting to spark interest amongst French beverage fans

    Since 2019, hard seltzers conquered Americans’ hearts. We notice that some French expert users are already sharing their excitement. US consumers associate benefits to hard seltzers that correspond to two major consumer trends in France:
    The low alcohol trend: with an alcohol rate of 4% to 6%, hard seltzers are the perfect “low-alcohol” alternative to beer and wine.
    The healthy drinks trend: as they only contain a few calories, hard seltzers are a “healthier” alternative to soft drinks and suitable for diets such as Keto.

    Paul Gibot-Leclerc Paul Gibot-Leclerc

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