How can we improve allergy prevention engagement?

Context

A pharmaceutical client asked us to help refine its prevention messaging around allergies. The goal was to understand the real drivers and barriers behind preventive behavior, beyond expert discourse or institutional campaigns.

Dynvibe’s strategic approach

We analyzed consumer signals to uncover how allergy prevention is perceived and discussed. Spontaneous conversations revealed recurring doubts about effectiveness, emotional reactions to diagnosis, and persistent beliefs about causes and treatments. Combined with search behavior and influence dynamics, we identified key turning points and credible voices to carry a more engaging message.

What we enabled our client to understand

• Uncover the emotional barriers and beliefs that hinder preventive behaviors
• Spot the disconnects between medical messaging and lived experience
• Refine prevention communication based on real expectations and spontaneous engagement cues

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