How can we address taboo categories like intimate care or menopause with greater impact?

Context

A health brand reached out to rethink its product and messaging strategy for a sensitive space, such as intimate care or menopause. The goal was to better understand women’s real experiences, and design responses that resonate beyond conventions.

Dynvibe’s strategic approach

We analyzed spontaneous personal stories to uncover lived tensions, frustrations and empowerment levers. These unfiltered narratives also revealed the words that open dialogue or shut it down. Search behavior helped pinpoint silent pain points and under-discussed topics. Influence mapping highlighted the profiles able to carry these messages with accuracy and empathy.

What we enabled our client to understand

• Understand how women actually talk about intimate topics in their everyday lives
• Identify the right narratives, tones and messages that drive engagement without discomfort
• Shape product and communication strategy based on lived realities, not assumptions

Working on a sensitive health topic? The right signals reveal how to open the conversation.