08/2021Understanding Now

Intuitive eating seduces French users looking for healthier diets

  • IndustryFOOD
  • AuthorBénédicte Chaboud

An approach that was developed in the 90s, intuitive eating has been gaining popularity in France for several months. The idea is for people to listen to their bodies and eat only when they are really hungry and according to their desires.

Consumers appreciate the principle, which they find takes the guilt out of eating and also stands in opposition of traditional slimming diets, both of which cause frustration. Instead, they are looking for a “balanced diet” that allows them to be conscious about eating and manage their “emotional cravings.” They see it as a way “to become kind to their bodies” and to follow the logic of the “body positive” movement.

For a large number of consumers, intuitive eating is a means to improving their relationship with food, particularly in the case of eating disorders through a healthier attitude.

Often intuitive eating is a way for consumers to take better care of themselves and comes in addition to a global approach that includes more sports and attention to sleep.

They said...

Depuis quelques jours je me renseigne beaucoup sur l'alimentation intuitive parce que j'ai eu un énorme ras-le-bol à force de maltraiter mon corps avec des régimes. (Twitter)
L'un des buts de l'alimentation intuitive est d'abandonner la culture des régimes, et de focaliser son énergie non pas en cherchant à tout prix à être mince, mais plutôt à avoir une alimentation épanouie. (Instagram)
jsuis fière de moi en vrai grâce à l’alimentation intuitive c’est la 1ère fois en 2 semaines que je ´craque´ et j’ai pas de culpabilité donc ça va i guess (Twitter)
Le sport, l'hydratation, le sommeil, je gère! Mais l'alimentation..., manger en conscience..., ne pas tomber dans des orgies alimentaires me demande un gros effort. Laisser la meilleure version de moi même prendre soin de moi. Apaiser mon féminin blessé qui cherche les excès. (Instagram)
L'important étant de manger par faim et/ou envie dans des quantités bonnes pour ses besoins et sans culpabiliser derrière et surtout sans s'interdire d'aliments a cause de leurs calories ! (Instagram)

Discover more Insights

  • The facial oils trend is hitting China too and has the potential to gain ground in the future.
    • 10/2021
    • BEAUTY

    The facial oils trend is hitting China too and has the potential to gain ground in the future.

    Using face oil to nourish the skin is a common skin-care method originating in Japan and already popular in Western countries like France and the US. It seems to also appeal to Chinese users now as they are discovering its benefits.
    This method focuses on incorporating facial oil into a skincare routine –after a cleanser and before a face cream/serum. It can be used alone, combined with a hydration mask or mixed with skincare or cosmetic products to boost hydration.

  • ‘Morning C, Night A’ - the buzzing skincare routine in China
    • 09/2021
    • BEAUTY

    ‘Morning C, Night A’ - the buzzing skincare routine in China

    ‘Morning C, night A’ is a trendy skincare routine that has been buzzing on Chinese social media for several months due to its great results. Although the ingredients are already widely known within a large audience, this method focuses on incorporating Vitamin C products into a morning routine, then using Vitamin A (retinol) products for the nighttime routine. Users prefer to mix and match brands and products to have a ‘personalized & best fit formula’ as their skin may tolerate varying levels of VC and VA.

Vibrations by Dynvibe

We've just launched our new podcast!
Each month, join us for a discussion on the latest trends and consumer behavior shifts we explore in our studies.


Placeholder

Available here and on your favourite podcast player