Functional brands are definitely rising up with the “Unsexy Products” trend!
Here are the TOP 10 beauty brands that outperformed in May on social media!
Thanks to our Dynvibe DETECT alerting platform, we've analyzed the activity of over 300 Skinfluencers (expert skincare influencers) to find out which brands are generating the most interaction within their community.
What happens when functional drinks start challenging alcohol’s long-standing dominance?
For decades, alcohol owned social occasions by fulfilling needs for relaxation, connection,
and social ease. Today, these needs are still here, but consumers want to experience them
differently: with more control, well-being, and reassurance.
Driven by strong search growth in the US, functional drinks are emerging as a category of
their own. They promise benefits once associated with alcohol, relaxation, calmness, stress
relief and social confidence but without relying on alcohol.
Adaptogens, kava, L-theanine, GABA, CBD/THC, and botanicals are becoming new proof
points. Ingredients are no longer just part of the formula: they reassure consumers, build
legitimacy, and shape brand positioning.
This shift is attracting a wide range of profiles, from wellness seekers and sober-curious
drinkers to mainstream social drinkers looking for greater balance and control.
At Dynvibe, we dove into online conversations to understand how functional beverages are
reshaping consumption occasions, consumer expectations, and new opportunities for
beverage brands.
If you operate in the beverage space and want to understand the signals already challenging
alcohol’s dominance, you’re in the right place.
05/2026
Beauty
From formula-led to delivery-driven
What happens when skincare performance is no longer defined solely by the formula, but by how it actually acts on the skin? A new paradigm is emerging.
Today, consumers are looking beyond ingredient lists. They explore, test, combine and gradually redefine what “efficacy” really means.
Between new techniques, technologies, and increasingly sophisticated routines, skincare is becoming a space of experimentation where every detail matters.
In this context, new signals are gaining importance. From usage to sensorial cues to tools, everything seems to contribute to a different reading of performance.
This shift points to something deeper: a transformation in how consumers perceive, evaluate, and validate results.
At Dynvibe, we’ve dived into online conversations to decode this evolution and uncover the new benchmarks taking shape.
If you’re in the beauty space and looking to spot these emerging signals before they become standards, you’re in the right place.
AuthorMarie-Alix Robert
