09/2025

Buzzballz : Key success factors of the Gen Z viral drink

  • IndustryBeverage
  • AuthorElise Lamoureux


What do you get when you mix bold design, viral formats, and unapologetic fun ? A Gen Z hit called BuzzBallz !
With +706% search growth and viral UGC on TikTok and Instagram, Buzzballz, isn’t just a cocktail : it’s a social object built for shareability.
From Espresso Martini to inflatable pools, the brand rewrites the rulebook and sets a new standard for engagement.
BuzzBallz is more than a cocktail. It's a case study in how cultural codes and consumer behaviors fuel brand momentum.
Want to dig deeper into what social intelligence reveals about the new rules of engagement for F&B brands? Read the case !

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