What’s really behind a Social Intelligence study?
- TopicSocial Intelligence
What is Social Intelligence?
More than data, a strategic lens for decision-making. At Dynvibe, a Social Intelligence study is not a standard research deliverable. It is a strategic tool designed to connect your brand with what truly matters: real people, in real conversations.
Behind the term "Social Intelligence" is a robust, human-centered approach that reveals the shifts, tensions and expectations that should guide your next decisions, whether for marketing, innovation or brand strategy.
What do our clients actually get ?
1. Spontaneous conversations with real depth
Where traditional studies stop, we begin. Dynvibe analyzes unsolicited, unfiltered conversations across TikTok, Reddit, Instagram, forums, review sections, search engines and more. These signals are emotional, contextual and grounded in what people truly experience, not what they are asked in a survey.
"You helped us understand how people actually live with our product category, not just what they told us in focus groups." Consumer Insights Manager, OTC brand
2. A methodology designed for business impact
Each study combines
- Quantitative analysis of volumes, queries and emerging patterns
- Qualitative decoding of narratives, cultural shifts and consumer tensions
- Human insight from native, sector-specialized analysts
The result: structured, prioritized insights that answer real business questions, not just dashboards or trends.
"For the first time, we had insights we could directly plug into our innovation process." Innovation Lead, Health & Wellness company
3. Strategic answers to your key challenges
Every study is tailored to your priorities. It helps answer questions such as
- Which categories are gaining traction and why
- What triggers interest or rejection
- How your product or message is really perceived
- How competitors are gaining ground
What we deliver
- Clear narratives focused on consumer tensions
- Operationally usable consumer profiles
- Ongoing support from our team of experts
"The study gave us exactly what we needed to brief our internal teams and external partners with clarity." Head of Global Strategy, Food brand
4. Cultural context, not just language
We do not translate. We interpret. Our native analysts contextualize the language and behaviors that shape meaning locally.
Example: In a skincare study comparing Japan and the US, we explored conversations around "skin whitening." In the US, the term carries racial implications. In Japan, "bihaku" refers to a luminous, porcelain skin ideal with no racial connotation. Without this nuance, a global campaign could have missed the mark.
"The cultural decoding helped us avoid a costly misstep in our campaign adaptation." Global Comms Director, Beauty brand
5. Business outcomes you can act on
Dynvibe’s clients use Social Intelligence to :
- Strengthen their innovation pipeline
- Uncover unmet or unspoken needs
- Adjust messaging to match expectations
- React faster to shifts in behavior and perception
More and more brands now use Social Intelligence not just to validate but to steer strategy upstream.
"This didn’t just confirm what we knew. It revealed what we weren’t seeing yet." Strategic Foresight Lead, Pharma company
Behind the data: insight you can act on
A Dynvibe study delivers more than findings. It brings perspective, speed and clarity, with insights built for action.
Want to turn real conversations into real impact ?
Get in touch with Dynvibe to explore what Social Intelligence can unlock for your brand.
