What's driving my competitor's rapid growth?

Context

A leading global beauty player approached us after noticing an unexpected shift in the market: a competitor was gaining significant share, with no clear signals behind the numbers to explain the trend. The challenge: uncover the consumer drivers behind this traction—and extract actionable insights to help internal teams adapt their strategy and stay competitive.

Dynvibe’s strategic approach

We combined an analysis of brand perception from an unfiltered consumer point of view, identified which parts of the product offer were driving brand desirability, and decrypted all online touchpoints and activations to uncover the underlying, well-executed brand strategy.

What we enabled our client to understand

• Understand how a legacy brand rapidly regained consumer traction.
• Reveal the drivers behind brand preference growth despite no major recent innovation.
• Deliver strategic cues to challenge and strengthen our client’s marketing strategy against this highly aggressive competitor.

Seeing a competitor rise without making noise?