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Dynsights

  • [The Day After Tomorrow] Episode #4
    • 05/2020
    • All Industries

    [The Day After Tomorrow] Episode #4 "Live-streaming: the surge of a new media"

    This week we will help you understand a trend that is on the rise globally: live-streaming as a new media.
    With live-streaming rapidly gaining ground during this lockdown, the world of influence and content production is shifting and to a higher extent than previously expected.
    We've identified early signal that suggest that this trend could mark a turning point regarding brands’ communication strategies as there is no doubt that it will outlive the Covid crisis and create new social norms in the near future.

    Juliette David Juliette David

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  • [Understanding Now]
    • 05/2020
    • Food

    [Understanding Now] "Cocktails are shaking!"

    Often compared to culinary experimentation, making cocktails is a way to express creativity through mixing tastes and colors. French people are looking for originality and novelty to break out of the routine and also want to be free to create their own drinks.
    This trend has to be considered as an opportunity for brands to propose original tastes drawing inspiration from food category. Then, traditional drinks can be thought as fully-fledged ingredients for elaborate personal realizations - not only as final products.

    Vanessa Moreno Vanessa Moreno

  • [Understanding Now]
    • 05/2020
    • Food

    [Understanding Now] "The French passion for apéritif"

    During the lockdown "l’apéritif" has become a real ritual, even on weekdays, just like lunch or dinner – French people are waiting for this moment and carefully selecting recipes to try out and enjoy. These "virtual apéritifs" are a way to bond and maintain social links, with a very strong emotional aspect.
    "L’apéritif" has become a real cooking moment in which consumers invest time and money. It represents an opportunity for brands to communicate on notions such as sharing, connection with others and reassurance, and also develop dedicated products.

    Vanessa Moreno Vanessa Moreno

  • [Understanding Now]
    • 05/2020
    • Beauty

    [Understanding Now] "Hair Journeys in the time of Covid-19"

    The quarantine period has become the perfect opportunity to go on a hair journey, and some consumers have undertaken major transformations.
    Hair journeys, such as growing out the grey or going curly, are already well-established consumer behaviors in the Pro-Aging Revolution and the Natural Hair self-acceptance movements. These movements will most likely continue to be amplified after the Coronavirus crisis since they are deeply rooted in consumers’ values.

    Michelle Algazi Michelle Algazi

  • [Understanding Now]
    • 05/2020
    • Beauty

    [Understanding Now] "Quarantine Hair Don’t Care?"

    The growing sense of frustration leads consumers to seek solutions to remedy their hair concerns during lockdown. Whether users choose at-home haircuts, hair root touch up sprays or even eyeshadows to cover up the gray, it is clear that for American users hair upkeep remains a priority.
    Quarantine represents an opportunity for users to test and discover new hair care brands and products that could eventually make their way into their hair care routines and stay there, even post-Covid.

    Michelle Algazi Michelle Algazi

  • [Understanding Now]
    • 05/2020
    • Beauty

    [Understanding Now] "From Me-time to We-time"

    Family Quarantine Routines: From Me-time to We-time
    In the US, the need for light-hearted fun is more important than ever in consumers minds.
    As stress and uncertainty tied to the Covid-19 crisis mounts, users well-being begins taking a toll driving them to seek out new ways to blow off steam. Family beauty routines represent an important moment that was visible before and is likely to prevail and gain momentum post-Covid.

    Michelle Algazi Michelle Algazi

  • [The Day After Tomorrow] Episode #3
    • 05/2020
    • All Industries

    [The Day After Tomorrow] Episode #3 "Emotional growth"

    This week, we will help you understand why, in France, emotions are becoming a powerful driver of empowerment. Feelings are no longer taboo, people are listening to them, and new habits, rituals and self-reflection are getting the upper hand.
    Read on to find out how the Covid crisis could drastically change consumption behaviors tomorrow and how brands should care for consumers more than ever.

    Vanessa Moreno Vanessa Moreno

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  • [Understanding Now]
    • 05/2020
    • FOOD

    [Understanding Now] "Finding joy in cooking"

    Finding joy in cooking – how the French are coping with the crisis.
    Food creativity is a real antidote against gloom. Beyond the pleasure of home-cooking, people highlight how playing with colors, shapes, textures and smells is joyful.
    The Covid crisis could change things further: food with a high dose of creativity, coupled with fun and sensoriality may also become a means to cope with anxiety.

    Vanessa Moreno Vanessa Moreno

  • [Understanding Now]
    • 04/2020
    • BEAUTY

    [Understanding Now] "Neat lips beneath masks"

    In China, a growing number of women are moving away from their traditional lipsticks, which tend to leave too many marks on their protection masks.
    They are swapping tips and tricks to prevent their lipstick from transferring. They are also turning to lip products that transfer less, such as lip tints or lip tattoos.
    The need for “transfer-proof” make-up may strongly impact the lip category if wearing masks continues for a long period of time.

    Sabrina Lin Sabrina Lin

  • [The Day After Tomorrow] Episode #2
    • 04/2020
    • All Industries

    [The Day After Tomorrow] Episode #2 "Social selling revolution"

    This week, our second episode will bring you to China where livestreaming is taking on a new turn.
    No longer a playing field reserved to e-commerce giants, it’s now a tool that traditional brick and mortar stores are adopting to connect with their customers on a new level.
    Read on to find out how these retailers are “cashing their viewers into buyers” and what this means for brands in the longer run.

    Marie-Alix Robert Marie-Alix Robert

    Sabrina Lin Sabrina Lin

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  • [Understanding Now]
    • 04/2020
    • BEAUTY

    [Understanding Now] "Skin conditions flare up"

    In France, a large number of people are seeing their skin and hair condition worsen since the beginning of the lock-down.
    Skin detoxification, indoor pollution, the absence of sun exposure and even stress, are among the most widely mentioned explanations.
    We’ll see whether this is a temporary effect, or a more lasting condition which may require using specific skincare treatment products.

    Paul Gibot-Leclerc Paul Gibot-Leclerc

  • [Understanding Now]
    • 04/2020
    • BEAUTY

    [Understanding Now] "Solace in fragrance"

    2 weeks ago, perfume was trending as a powerful self-care tool in Germany – this trend is now strong in France too.
    People are expressing that wearing perfume, even in lock-down, is helping them feel more relaxed and less anxious.
    People’s relationship to their perfume may shift beyond the lock-down period.

    Paul Gibot-Leclerc Paul Gibot-Leclerc

  • [The Day After Tomorrow] Episode #1
    • 04/2020
    • All Industries

    [The Day After Tomorrow] Episode #1 "Dear planet, I'm sorry"

    This unprecedented crisis is clearly shaking things up: All around the world, individuals are sowing seeds on the social sphere and by doing so, they help us dive deeper into their evolving concerns and behaviors.
    Each week, with the help of one of our local Insight Crafters, we’ll give you a sneak peak into what our world could look like, the day after tomorrow.
    Our first episode will bring you to South Korea, where the crisis has reached another stage.
    Have you heard of #DearPlanetImSorry?
    Read on to learn more

    Audrey Laurent Audrey Laurent

    Hyunah Lee Hyunah Lee

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  • Planet Unpacked
    • 10/2018
    • All Industries

    Planet Unpacked

    No plastic? No packaging? No problem! Go beyond buzz words and see how consumers are putting industries under pressure to meet their evolving needs. The movement has started... Are you sustainable yet?
    #plasticfree #sustainability #nopackaging

    Michelle Algazi Michelle Algazi

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  • Feminine hygiene at a crossroads
    • 09/2018
    • HEALTH

    Feminine hygiene at a crossroads

    The Free Flow Instinct Method, does that ring a bell ? No ? Catch up with this glamorous topic and learn why the feminine hygiene market is undergoing a consumer rebellion!
    #burningissue #socialintelligence #keeppacewithconsumers

    Audrey Laurent Audrey Laurent

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  • [K-Beauty] 3 nutrition tips for a better self
    • 09/2018
    • HEALTH

    [K-Beauty] 3 nutrition tips for a better self

    In Korea, nutrition is well-known for bringing health, body balance and beauty enhancement. This week Dynvibe LIVE takes a deep dive into 3 main nutrition tips given by Beauty Creators to their community.

  • [K-Beauty]
    • 09/2018
    • BEAUTY

    [K-Beauty] "Espoir" celebrates women empowerment

    There are countless brands, products and makeup styles currently trending in Korea that remain unknown to the European public. Dynvibe LIVE invites you to take a glimpse into this world and discover Espoir, one of the most mentioned brands by Korean beauty influencers last month.

  • [K-Beauty] 3 emerging beauty trends in Korea
    • 09/2018
    • BEAUTY

    [K-Beauty] 3 emerging beauty trends in Korea

    Korean beauty addicts are more and more attracted to hybrid cosmetic products. It allows them to combine different benefits and gain efficiency and time. Dynvibe LIVE invites you to take a glimpse into this world and discover 3 emerging hybrid beauty trend.

  • [K-Beauty] Male grooming in Korea
    • 09/2018
    • BEAUTY

    [K-Beauty] Male grooming in Korea

    In Korea, the global market of Male Grooming products is steadily growing. Knowing the influence Korean beauty has over China in particular, but also all over the world, the understanding of these new trends can help brands anticipate the future of their market.

  • Can you hear the consumer rebellion?
    • 07/2018
    • ALL INDUSTRIES

    Can you hear the consumer rebellion?

    Everyday consumers are changing global consumption patterns through social media. They have become the actors of their own deep behavioral changes: organizing themselves into spontaneous online communities, sharing experiences and influencing others at a worldwide level. Thus, this consumer empowerment leads to new challenges for brands. In this presentation, we share 3 main trends that every brand should be aware of for the future of their strategies.

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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    • 04/2018
    • BEAUTY

    Beauty influencers x beauty brands

    Every week, Dynvibe Live unveils the top beauty brands preferred by french beauty influencers! Who will be in the top picks this week?

    Juliette David Juliette David

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    • 04/2018
    • FOOD

    Millennials x world food

    Every week, Dynvibe Live unveils the top beauty brands preferred by french beauty influencers! Who will be in the top picks this week?

    Juliette David Juliette David

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    • 04/2018
    • PEOPLE

    Millennials x top celebrities

    Emmanuel Macron visiting US President Trump, Damso and the release of his new song, Rihanna’s announcement of her upcoming lingerie line… Discover the most mentioned celebrities by French Millennials these last 2 weeks

    Juliette David Juliette David

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    • 04/2018
    • ENTERTAINMENT

    Millennials x video games

    TOP most mentioned or most anticipated video games by French Millennials

    Juliette David Juliette David

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    • 03/2018
    • MEDIA

    Millennials x TV shows

    Most mentioned TV shows by French Millennials in march 2018

    Juliette David Juliette David

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  • News from the beauty influencers community
    • 03/2018
    • BEAUTY

    News from the beauty influencers community

    200 top French beauty influencers that are monitored daily through our platform Dynvibe LIVE in order to: understand what their favorite brands are, identify the partnerships they form and relay, detect the trends they infuse and the new products they display, but also comprehend their “consumption world” beyond cosmetics.

    Vanessa Moreno Vanessa Moreno

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  • Nintendo Switch, the summary of a risky launch
    • 06/2017
    • ENTERTAINMENT

    Nintendo Switch, the summary of a risky launch

    On March 3rd, 2017, in an attempt to regain control of the market, Nintendo released a new concept for consoles: a hybrid device which can be played at home as well as on-the-go. Dynvibe has analyzed the expectations and the opinions of the gaming community regarding this new hybrid device.

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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  • Apple Pay, the first French users go to the till
    • 06/2017
    • HIGH-TECH

    Apple Pay, the first French users go to the till

    Eagerly awaited by fans of the Apple brand, the Apple Pay mobile payment system was launched in France on July 19th 2016. By listening to users we detail the strengths and weaknesses of this new mobile payment service and draw strategic insights for the brands.

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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  • When mothers take up zero waste
    • 07/2016
    • ALL INDUSTRIES

    When mothers take up zero waste

    Books, media coverage, films, new shops, the zero waste theme has become very dynamic since the start of 2016. On social media, some French web users have started sharing their awareness and new patterns of behavior in this regard. Dynvibe, a specialist in strategic social media monitoring, has analyzed more than 1000 conversations to decode this new trend.

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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  • Foreign consumers are fans of French dermo-cosmetics brands
    • 06/2017
    • BEAUTY

    Foreign consumers are fans of French dermo-cosmetics brands

    Foreign consumers are envious of French dermo-cosmetic brands which are not available internationally. Dynvibe helps to better understand why these brands have come to enjoy above normal visibility on social media and why a foreign market segment finds them so highly desirable.

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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  • Netflix steals the show with the 13-20 year old
    • 02/2015
    • MEDIA

    Netflix steals the show with the 13-20 year old

    One year after its French launch, Dynvibe has analyzed 30,000 conversations spontaneously posted on social media by French web users on the subject of Netflix. An opportunity to assess the impact of the strategy put in place by the platform and to study the profile of the community of the service’s follower.

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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  • Coca-Cola attacks the
    • 02/2015
    • FOOD

    Coca-Cola attacks the "healthy" drinks market: green washing or a success story ?

    Since the end of the year 2014, the American firm is looking to conquer the drinks sector known as “healthy” or “natural” with two new products: Coca-cola Life (in Europe), and the milk drink, Fairlife (in the US).  Dynvibe has analyzed consumer comments following the launch of these two products in order to understand the legitimacy of the soft drink king in this sector. 

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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