Crafting the hottest insights

• 10/2024
• Automotive

TOP 10 electric car winners – October 2024

The electric vehicle market is getting more competitive! Tesla's lead is being challenged by new brands and models entering the scene ⚡

Check out the TOP 10 most mentioned and fastest-growing EV models in France over the past 6 months.

At Dynvibe, we analyze users’ online queries to give you an exclusive look into what consumers are exploring and ready to buy.

With our partner platform, Trajaan, we've identified the top 10 most-searched electric car brands, plus the ones gaining the most momentum.

• 09/2024
• BEAUTY

TOP 10 beauty brands winners – September 2024

Here are the TOP 10 beauty brands that topped the rankings this September!

With new products hitting the shelves, major trends like skincare-makeup hybrids continue to dominate.

Thanks to our Dynvibe DETECT alert platform, we've analyzed the activity of over 300 'Skinfluencers' (expert skincare influencers) to uncover which brands are generating the most engagement within their communities.

• 08/2024
• BEAUTY

TOP 10 beauty brands winners - August 2024

Here are the TOP 10 beauty brands that outperformed this summer on social media !

Thanks to our Dynvibe DETECT alerting platform, we've analyzed the activity of over 300 Skinfluencers (expert skincare influencers) to find out which brands are generating the most interaction within their community.

It's a gift!

• 08/2024
• BEAUTY

TOP 10 beauty brands winners - July 2024

Brands surfing on skincare trends are back in our tops, K-beauty is increasingly competitive with the emergence of niche brands...

Here are the TOP 10 beauty brands that outperformed in June on social media!

Thanks to our Dynvibe DETECT alerting platform, we've analyzed the activity of over 300 Skinfluencers (expert skincare influencers) to find out which brands are generating the most interaction within their community.

It's a gift!

• 08/2024
• BEAUTY

TOP 10 beauty brands winners - Semester recap'

Time to recap!

It's already been 6 months since we started sharing our top 10 beauty brands on social networks...

It's time for a recap of the 1st half of 2024!

. What are the warrior brands that hold their own month after month?

. What are the emerging trends to keep an eye on?

Thanks to our Dynvibe DETECT alerting platform, we've analyzed the activity of over 300 Skinfluencers (expert skincare influencers) to find out which brands are generating the most interaction within their community.

It's a gift!

• 07/2024
• BEAUTY

TOP 10 beauty brands winners - June 24

Drugstore beauty brands gain momentum by proving they can deliver quality at an affordable price, customized experiences enhance brand loyalty and engagement...

Here are the TOP 10 beauty brands that outperformed in June on social media!

Thanks to our Dynvibe DETECT alerting platform, we've analyzed the activity of over 300 Skinfluencers (expert skincare influencers) to find out which brands are generating the most interaction within their community.

It's a gift!

• 07/2024
• BEAUTY

Key Success Factors of Beauty of Joseon in the US - AI-generated Podcast by Dynvibe

Take a 5-minute break with our AI-generated podcast to discover the secrets behind Beauty of Joseon's success!

What You’ll Learn:
. The brand's dynamic and perception in the US
. Three main factors driving its success
. Potential challenges the brand may face

• 07/2024
• BEAUTY

The key success factors of Sol de Janeiro

With 1.95M average monthly searches, Sol de Janeiro is on everyone's radar.
Discover what makes the success of Sol de Janeiro in this free insight by Dynvibe.
What you'll learn:
. KPIs on the brand dynamic on internet
. 3 Key Success Factors praised by consumers
. 1 downside to keep an eye on
. The expert opinion of our industry lead Marie-Alix ROBERT
. …& more!

• 07/2024
• BEAUTY

2024 Summer beauty holy grails

Skinfluencers & consumers have spoken! Discover the 10 winning products of summer 2024! At Dynvibe, we continuously monitor over 300 skinfluencers to identify the latest trending topics, brands, products, captivating their communities. Summer is just starting, and we've identified 10 brands (and their hero product) that are gaining traction online, and we believe you might be interested in them. For some of them, it's even their first time in our rankings!

• 07/2024
• BEAUTY

CurrentBody LED Mask: Product Focus - AI-generated Podcast by Dynvibe

LED-powered tools are driving momentum in the beauty ecosystem (+156% YtD) …one of them being the CurrentBody LED mask!

In our (first) AI-generated podcast, you’ll discover:
- Device perception : See what consumers in the UK and China are saying about the product.
- Usage trends : Learn how this product is transforming skincare routines and gaining traction among beauty enthusiasts.
- Expectations & potential unmet needs : Understand the key strengths and weaknesses of the product as perceived by users.

At Dynvibe, AI is now a vital partner in our daily operations, and today we're excited to leverage it to enhance how we share insights. This innovation truly excites us!
A special welcome to Alex and Sarah, our new virtual colleagues!

• 06/2024
• BEAUTY

TOP 10 beauty brands winners – May 24

Functional brands are definitely rising up with the “Unsexy Products” trend!
Here are the TOP 10 beauty brands that outperformed in May on social media!
Thanks to our Dynvibe DETECT alerting platform, we've analyzed the activity of over 300 Skinfluencers (expert skincare influencers) to find out which brands are generating the most interaction within their community.
It's a gift!

• 06/2024
• FMCG

Functional Sodas: The category that shakes up the soda market!

What's currently happening with functional sodas on social media?
• +116% of searches for “prebiotic sodas” over last year in France
• 3.8M searches from May 2023 to April 2024 in the US

Why is that a thing on social media?
What are consumers looking for?
What are the assiociated brands?

Get a snippet of this beverage insight through this Dynvibe’s report !

• 05/2024
• BEAUTY

TOP 10 beauty brands winners – April 24

Tween-friendly brands shaking up the rankings, Caudalie moving up to 8th place thanks to its latest campaign, lipcare brands to keep an eye on...
Here are the TOP 10 beauty brands that outperformed in April on social media!
Thanks to our Dynvibe DETECT alerting platform, we've analyzed the activity of over 300 Skinfluencers (expert skincare influencers) to find out which brands are generating the most interaction within their community.
It's a gift!

• 05/2024
• BEAUTY

Lip Oils : The ideal blend of care and makeup

What’s happening with lip oils on social media?
• 50% of skinfluencers mentioned lip oils
• +47% of average monthly growth over last year
• 4.2% of engagement rate on these posts
Why is that a thing on social media?
What are consumers looking for?
What are the products assiociated?
Get a snippet of this beauty insight through this Dynvibe’s report !

• 04/2024
• BEAUTY

TOP 10 beauty brands winners – March 24

What are the top 10 beauty brands mentioned by the Skinfluencers in March?
Thanks to our Dynvibe DETECT alerting platform, we've analyzed the activity of over 300 Skinfluencers (expert skincare influencers) to find out which brands are generating the most interaction within their community.
It's a gift!

• 03/2024

Social Monitoring, Social Listening, Social Intelligence… Do you know the difference?

Do you know the difference?
Navigating the intricate world of social data can be challenging… Even for experts!
But understanding the nuances between Social Monitoring, Social Listening and Social Intelligence is crucial to harnessing the full potential of social insights.
And guess what? At Dynvibe, we love simplifying the complexities!
Whether you're a seasoned professional or just starting out with Social Intelligence, this guide will clarify the distinctions and empower you to leverage social data more effectively.
Dive into our CheatSheet now and master the art of social data analysis!

• 03/2024
• BEAUTY

TOP 10 beauty brands winners – February 24

What are the top 10 beauty brands mentioned by the Skinfluencers in February ?
Thanks to our Dynvibe DETECT alerting platform, we've analyzed the activity of over 300 Skinfluencers (expert skincare influencers) to find out which brands are generating the most interaction within their community.
It's a gift!

• 02/2024
• BEAUTY

TOP 10 beauty brands winners – January 24

What are the top 10 beauty brands mentioned by the Skinfluencers in January?
Thanks to our Dynvibe DETECT alerting platform, we've analyzed the activity of over 300 Skinfluencers (expert skincare influencers) to find out which brands are generating the most interaction within their community.
It's a gift!

• 11/2023
• BEAUTY

The Indian skincare revolution

Step into the future of skincare with India's latest trend: Dermatologist-owned brands leading a beauty revolution!
Here are some key facts witnessing the rise of the skincare products that are transforming the Indian market:
- The surge in consumer interest for Indian dermatologist-owned brands.
- The unique challenges of Indian skin and how local brands are crafting tailored solutions.
- The exciting blend of Ayurveda with K-Beauty actives making waves in Indian skincare.
- The standout ingredients and products that are winning hearts in the Indian market.

• 09/2023
• BEAUTY

Mists: The super-hydration rising star

Extend your vacation vibes a little longer with this summer skincare trend that's shaking up the back-to-school season!
Mists are becoming the holy grails of our Skinfluencers community.
Swipe right to discover the key success factors of this format and the products & brands that are leading the way!
Skinflu-what? Not familiar with Skinfluencers yet? They're the influencers shaping skincare trends on social media. At Dynvibe, we track them to provide you with the latest must-know alerts in the beauty world, ensuring you're always one step ahead in your category.

Have you ever heard of the beauty routine “Morning C Night A” in China? Do you know that retinol is considered one of the most efficient and cost-effective anti aging ingredients?
With Sabrina, our Chinese Expert, let’s dive into our study “Beauty shift in China: How to stay ahead in an everchanging market?”.

French pharmacies are an inevitable stop for American and Chinese female travelers, looking for brands such as Avène, Laboratoires Dermatologiques d'Uriage or Caudalie.
Where does this craze for French pharmacy brands come from? Céline, our Insight Crafter, shares with you her analysis on this already well-known but accelerating trend!

We will explore a signal gathered by our Skinfluencers community, our expert changemakers in skincare. This year we witnessed a real clash of titans when it comes to skincare brand launches: 2 celebrity-owned ranges launched at the same time, Rhode by Hailey Bieber and SKKN by Kim Kardashian. These 2 brands registered engagement scores 5 to 10 times higher than what we usually monitor for similar skincare launches. With Juliette, let’s dive into Skinfluencers’ analysis to understand who won the visibility and perception competition between Rhode and SKKN?

Next generation smart beauty, scalp care innovation or pet cosmetics… it was very interesting to visit the K-Beauty Expo and meet a lot of innovative K-Beauty brands who are leveraging technology and creating new things to adapt to this fast-changing industry! Hyunah, our Korean expert, shares with you 4 key takeaways from this event.

• 09/2022
• BEAUTY

Skinfluencers boost the visibility of UV stickers

You don’t know about the sunstickers? This new product has been all the rage amongst our Skinfluencers community and their audience over the summer.
Swipe right to discover why this product is buzzing and how it could impact your market.
Skinfluen-who? You don’t know about Skinfluencers ? They are powerful skincare trendsetters working their magic on social media. At Dynvibe, we follow them to provide you the hottest alerts on what’s going on in your category and make sure you don’t miss out on something big.

• 09/2022
• BEAUTY

Sunscreen stars of the summer selected by the Skinfluencers

The fight for visibility within #Skinfluencers publications was tough for #sunscreen brands over the summer.
Slide right to discover who were the most praised products and the keys behind their success.
Skinfluen-who? You don’t know about Skinfluencers ? They are powerful skincare trendsetters working their magic on social media. At Dynvibe, we follow them to provide you the hottest alerts on what’s going on in your category and make sure you don’t miss out on something big.

• 07/2022
• BEVERAGE

Canned cocktails are bringing the bar just about anywhere

According to Google Trends, there has been a growing consumer interest in canned cocktails in the UK and US over the past 5 years...

• 05/2022
• BEAUTY

“Fragrance primers” answer the key lasting need in the US

On TikTok, the hashtag #fragrancehack generated 19,8M views, and mainly shows consumers who share their hacks for longer lasting fragrance through skincare: they apply vaseline, body lotion, or body oil on their skin before spraying perfume. Their videos for lasting hacks tend to generate between 500k and 2M views. Consumers appear to understand the importance of hydration and skin prep to boost fragrance lasting.

• 05/2022
• FOOD

The hashtag #AccidentallyVegan helps UK and FR users identify unsuspected vegan products

Especially in the UK and to a lesser extent in FR, vegan consumers are systematically on the hunt for new products, be they from dedicated vegan ranges or just regular products that happen to be free of animal products. For the latter, exist the hashtag #AccidentallyVegan where users list products that were not intentionally created to be marketed to vegan eaters (and thus, not especially advertised as vegan).

• 04/2022
• BEAUTY

Multifunctional stick balm : a new go-to anti-aging solution in Korea

Multi-functional stick balm (also called «ampoule stick balm») is a highly concentrated serum stick that targets dry and wrinkled areas and is rising in Korea since last year. This versatile moisturizer is seen as a real skin glow enhancer and wrinkle remover by Korean people. Many local brands (Kahi, Missha, d’Alba, AHC, …) already seem to be joining the stick balm game.

• 04/2022
• BEAUTY

“Euphoria-inspired makeup”a bold take from Gen Z in China

“Euphoria”, a hit American teen series released its second season in the US in Jan 2022. Although no official distribution is available in CN, many young netizens follow it through VPNs. They enthusiastically share the storylines on social media: #Euphoria reaches 370M and 45M views on Weibo and Xiaohongshu respectively. In addition to its popularity, the unique makeup style where lots of glitter, sequins and eye colors are applied, is also a hit on social media. Beauty influencers and Gen Z users love to share their tutorials or makeup looks inspired by the series on social media.

• 01/2022
• BEAUTY

US Skinfluencers promote acids on haircare

Acids are a long-time hot topic amongst skin influencers. Yet, they are no longer only associated with skincare products. They’ve started to become a strong asset for haircare product ranges. Salicylic, glycolic or hyaluronic acids are emerging ingredients for hair scrubs and shampoos. For Skinfluencers, they are particularly beneficial to ease itchiness and calm the scalp. They also describe acids as great allies to deep cleanse the hair and eliminate product build-up.

• 11/2021
• BEAUTY

‘#ASMR skincare routine’ gains popularity in China.

Chinese users increasingly regard skincare as a guesture of “self-care”: a way not only to take care of skin, but also to release the mental burden after a hectic day. In this context, “ASMR Skincare” is emerging in China. ASMR (autonomous sensory meridian response) is a relaxing sensation that begins on the scalp and moves down the body. Also known as a "brain massage," it's triggered by placid sights and sounds such as whispers, crackles, etc. Videos recording these kind of sounds can be found on the social sphere and have become very popular over the last few years.

• 10/2021
• BEAUTY

The facial oils trend is hitting China too and has the potential to gain ground in the future.

Using face oil to nourish the skin is a common skin-care method originating in Japan and already popular in Western countries like France and the US. It seems to also appeal to Chinese users now as they are discovering its benefits.
This method focuses on incorporating facial oil into a skincare routine –after a cleanser and before a face cream/serum. It can be used alone, combined with a hydration mask or mixed with skincare or cosmetic products to boost hydration.

• 09/2021
• BEAUTY

‘Morning C, Night A’ - the buzzing skincare routine in China

‘Morning C, night A’ is a trendy skincare routine that has been buzzing on Chinese social media for several months due to its great results. Although the ingredients are already widely known within a large audience, this method focuses on incorporating Vitamin C products into a morning routine, then using Vitamin A (retinol) products for the nighttime routine. Users prefer to mix and match brands and products to have a ‘personalized & best fit formula’ as their skin may tolerate varying levels of VC and VA.

• 09/2021
• HOME

Connected mattresses to optimize users’ sleep in the US

Users in America look with curiosity to high-tech connected covers from brands to either cool or heat by circulating water on top of their mattresses. Users are glad they can program their mattresses through a smartphone app, so they are able to gradually change each side of the the bed’s temperature through the night. Users ask now for more drastic solutions to achieve “the perfect sleep.”

• 08/2021
• FOOD

Intuitive eating seduces French users looking for healthier diets

An approach that was developed in the 90s, intuitive eating has been gaining popularity in France for several months. The idea is for people to listen to their bodies and eat only when they are really hungry and according to their desires.

• 08/2021
• BEAUTY

‘Cool yet calming beauty’ for the heat under the mask

In Korea, people are wearing a facial mask all day in the scorching summer heatwave. Many complain that facial skin heat exposure aggravates their skin problems such as maskne, breakouts, redness, skin sensitivity, skin inflamation, etc. . High heat and humidity under the mask is considered a new skin enemy. Hence, they are looking for cooling beauty products that can cool down their overheated faces quickly as well as provide calming effects.

• 07/2021
• FOOD

Hard seltzers are starting to spark interest amongst French beverage fans

Since 2019, hard seltzers conquered Americans’ hearts. We notice that some French expert users are already sharing their excitement. US consumers associate benefits to hard seltzers that correspond to two major consumer trends in France:
The low alcohol trend: with an alcohol rate of 4% to 6%, hard seltzers are the perfect “low-alcohol” alternative to beer and wine.
The healthy drinks trend: as they only contain a few calories, hard seltzers are a “healthier” alternative to soft drinks and suitable for diets such as Keto.

• 06/2021
• FOOD

Chlorophyll is the new green gold on social media

Chlorophyll became the new miracle ingredient on social media. With more than 298 million views for this topic on TikTok in less than 2 months, the ingredient has exceptional success in the US and to a smaller extent in France.
Although, medical experts on social media are still dubious about the “miraculous” benefits of the chlorophyll, younger users (15-25 yo) rave about the benefits of the ingredient on their skin.
Several health benefits are underlined like reducing body odour or stress, and increasing the amount of oxygen in blood cells. Few brands have seized the opportunity, despite chlorophyll products selling out, even on Amazon.

• 04/2021
• HOME

Smart fridges : bringing families together in the kitchen

In the US, connected fridges aren't just a screen used for managing food purchases or giving recipe ideas. New functionalities are game-changing for families and people are taking advantage of them to draw their kids into the kitchen, listen to music and enjoy some time together whilst cooking. Smart fridges can enhance busy moments in the day like breakfast or evenings. Connected home tools appear to be a real means to gather the family in the kitchen that is increasingly becoming "the place to be" in the house. For parents, this is the major reason to invest in smart fridges.

• 04/2021
• BEAUTY

US skinfluencers promoting gentle beauty

'Skinfluencers' or 'skin gurus' such as Hyram, Dr. Dray or Dr. Shereene Idriss are becoming increasingly more influential in shaping consumer perceptions of what makes a good skincare product. This phenomenon plays an important role in accelerating the growth of the ‘gentle beauty' dimension of clean beauty among consumers.

• 03/2021
• FOOD

"Retro-olfaction" : The pleasure of taste and flavor without calories

The German brand air up has recently launched a new water bottle that lets users experience flavored-water without all the sugar or additives. This concept is based on the biological connection between the nose, mouth and brain. When users drink the liquid through the straw, air bubbles are flavored and this fools the brain into experiencing taste. Several German and Dutch influencers showcase the product and consumers are starting to talk about it on Instagram and TikTok where #airup's posts gather more than 58,5M views.

• 03/2021
• BEAUTY

Amorepacific – the very first refill station from a large beauty company

Amorepacific, the largest beauty company of Korea, has taken a huge step in a sustainable direction. The company has released the very first "refill station" in the Amore Store at Gwanggyo. Low-plastic bottles, made from coconut fiber are provided and filled for you by the shop team, with the product of your choice. Very few consumers are talking about it for the moment. However, they highly appreciate the fact that a large beauty company started promoting sustainability in the beauty industry.

• 01/2021
• FOOD

Drink Moon Milk for a good night's sleep

In France and in the US, for several weeks now, the most natural and safe sleep remedy used is “Moon Milk”, made from Indian spices like ashwagandha, nutmeg and turmeric. This cozy milk-based drink helps improve sleep and relaxes both body and mind. With more than 13K Instagram posts using the hashtag #moonmilk, people seem drawn to this dreamy, colorful drink that uses not only dairy milk but also plant-based milk!

• 01/2021
• BEAUTY

Curl formers, the perfect curly hair look without heat

Many consumers, especially in the US, have been trying to obtain the perfect curly hair look… A new kind of tool stands out: the curl formers (24K posts on Instagram and 23M views on Tiktok with the hashtag #curlformers). Consumers appreciate the results this gentle technique offers, even though it requires keeping the curl formers in overnight. Users with all kinds of hair types, from straight to kinky hair, seem to be giving the curl formers a go!

• 12/2020
• FOOD

Could Tofu noodles be the next Konjac noodles?

In South Korea, tofu noodles appear to be the most hyped healthy and tasty food right now. There are no less than 10K Instagram posts with the hashtags #Tofunoodles or #Tofunoodlescooking, with a high increase of their using since August 2020. Koreans enjoy this plant-based vegan protein dish, which is very easy to cook in different ways. They appreciate its low calories and carbs content too. We suspect it may attract Western consumers who love plant-based foods very soon.

• 11/2020
• BEAUTY

Hair growth devices

Hair loss has become a top health and wellbeing concern for Millennials in China. This topic - deemed complicated and difficult to tackle – is largely expressed by both frustrated men and women. While some users turn to traditional treatments such as shampoos, tonics or Chinese medicine, others are convinced by the high-tech touch and try hair growth devices. Consumers particularly appreciate that devices integrate well with their lifestyle.

• 11/2020
• FOOD

Plant-based Keto: when two major trends collide

Although the combination of both plant-based and keto may seem impossible to some, consumers are proving that there are a plethora of options available and it just takes a little creativity. Avocado fries or cauliflower rice are often mentioned by dieters as well as various sources of vegetable protein and fat like tofu, nuts or vegetable oils. Brands are taking notice of consumers' changing behaviors as new plant-based keto products hit the shelves proving that the Plant-based Keto market will undoubtedly continue to expand.

• 10/2020
• BEAUTY

"Dark-skinned beauty" hits China

While having white and fair skin remains the dominating beauty standard, women with natural tan skin color are increasingly comfortable with themselves. Chinese women are now accepting that tan skin can make them look confident and unique. For many who are hesitant to tan their skin, fake tan creams and darker shade foundations are their safe choices. Some even try with photo application filters to see if they can step into the "dark-skinned beauty" adventure!

• 10/2020
• FOOD

Building self-defenses

Consumers recently started sharing tips to act against the coronavirus and improve their natural resistance. Fermented drinks (kombucha, kefir) and overall probiotics are visible. Consumers consider them as efficient remedies to stay as healthy as possible and thus, be right armed against a potential contamination. They expect their diet to have an impact on their health. Products with healing benefits certainly have a successful path ahead of them.

• 10/2020
• BEAUTY

Earth-friendly hair care

Asian consumers are gradually turning to eco-friendly habits and show a rising interest in reducing plastic waste tied to beauty products. Koreans have taken the plunge for the hair care category - they are starting to switch to solid hair care products. Korea's local brands are leading the race so far and are quickly incorporating evolving consumer needs.

• 08/2020
• FOOD

Plant-based beverages #3

Niche consumers are starting to generate interest in homemade plant-based “milks” that blend water, nuts, or grains of their choice with a hint of salt. This is another major sign that plant-based beverages are going mainstream.
They appreciate the texture, consistency and being able to personalize the taste by mixing several types of nuts for instance. Most people underline how easy, cheap, and fun it is to make. Eco-conscious minds are particularly quick to adopt this trend as it can be rebranded as a zero waste alternative: purchasing ingredients in bulk and reusing the pulp leftovers (also known as okara) for other dishes or drying them to be reused in pastries.

• 08/2020
• FOOD

Plant-based beverages #2

Perceived as healthy products, plant-based beverages have become increasingly popular amongst the general public, beyond niche targets of people with lactose intolerances or specific diets.
Surprisingly, neither beginners nor long-time consumers emphasize this aspect but rather focus on taste and experience. Almond and hazelnut milk are particularly appreciated for adding a twist to classic recipes and making it a more enjoyable experience. Tweaking food or drink recipes for that extra edge seduces the mainstream market.

• 08/2020
• FOOD

Plant-based beverages #1

Whether people consume plant-based beverages due to allergies or lifestyle choices, they want to enjoy the same dishes and drinks as people with more regular lifestyles. They appreciate that plant-based milk is an easy alternative to cow's milk, simple to add to recipes in the suggested amounts. Consumers praise soy, rice and especially oat milk for their neutral taste. This way, they can enjoy the same taste as the original recipe without compromising on their values.

• 08/2020
• BEAUTY

[Understanding Now] "Wearing perfume means going back to normal!"

In France, during the quarantine, we had observed two opposing attitudes towards perfume: some people used perfume as a powerful self-care tool to preserve mental health and others dropped the use of perfume altogether. People in the latter category now express their joy at having a reason to use perfume again as they are able to go out and regain a social life.
It seems that wearing perfume is a milestone in the return to a ‘normal life'. It will be interesting to apprehend how the Covid-19 crisis could affect the category. The acceleration of sustainability concerns, the rise of aromachology and the in-store experience – they all could represent some of the challenges for perfume brands and retailers, following the crisis.

• 07/2020
• BEAUTY

[Understanding Now] "The contested foundation category"

Wearing a mask is in opposition to many beauty routines, especially when it comes to makeup. As recently seen in Korea, many French users are also dropping the use of their foundation and replacing it with more suitable products such as tinted moisturizers or BB creams. Many explain that it's better to opt for a minimal complexion routine and focus instead on highlighting eyes.
Foundation will probably be the next big category that will need to reinvent itself. With rising trends such as self-acceptance and blurring boundaries between skincare & makeup, the category was already increasingly challenged in Western and Asian countries even before the Covid-19 crisis. More frequent use of masks or new habits adopted during the crisis, will only accelerate this shift.

• 07/2020
• FOOD

[Understanding Now] "Open-source" beer concept

Companies too are endorsing the concept of sharing and have gone the extra mile by sharing their most valuable asset: their know-how.
Under the “All together beer” project, the Other Half brewing company based in NYC, has now collaborated with over 850 breweries from 53 different countries. They released an “open-source” beer recipe for brewers worldwide to follow and play around with. The aim is to donate part of the profit in aid of the local hospitality industry and the rest to help craft breweries survive these unprecedented times.
With more than 9K Instagram posts under the #alltogetherbeer hashtag in two months, the initiative has caught consumers' attention worldwide while teaching them a new way of experiencing beer. It is the perfect example of how companies can become “living brands” in touch with people's lifestyles.

• 07/2020
• FOOD

[Understanding Now] "Passing down healthy habits"

During the lockdown, many French women took advantage of this extra free time to deepen healthy eating habits. Also, with people stuck at home, more meals were shared together as a family than usual. Cooking together also became a popular fun activity to keep the kids entertained. Many moms expressed how proud they were to instill their dietary values and knowledge in their children and to teach them that healthy food can rhyme with great taste and fun.
The past years have shown us that when people choose healthier and more sustainable habits – through small progressive changes – they initiate a virtuous cycle that leads them to keep bettering themselves, one step at a time.

• 07/2020
• FOOD

[Understanding Now] "Family-sized snacks"

During lockdown, family time obviously prevailed.
In many French households, families would indulge in afternoon snacking. They would either bake or buy XXL treats like giant cookies, pancakes or macaroons, and the family would enjoy a moment of true “gourmandise” together.
The same was observed of savory recipes for dinner. Now that the lockdown is over, and there is less time for home-cooking, parents would surely appreciate re-creating those special moments with “ready-to-eat” giant recipes.
With the rising zero-waste trend, this could have a positive impact on the challenges already faced by the individual snacks category and offer brands that extra motivation to re-master their star products in an XXL version!

• 07/2020
• Beauty

[Understanding Now] "Emotional benefits of beauty products"

In the US, the daily use of make-up is often seen as a therapeutic tool for mood boosting. American women associate skincare with self-care and invest in products or new routines for that specific purpose. This behavior really contrasts with what we observe in France or in Asia, where people mostly highlight the functional benefits they seek (hydration, matte finish…) to solve their skin issues (irritations, transfer…).
American women are developing a pronounced emotional connection with beauty products - a need that goes beyond mere functional benefits. Brands have an opportunity to focus their communication around emotional narratives to speak the same language as their consumers.

• 07/2020
• Beauty

[Understanding Now] "Natural hair care"

In France, many people have taken the lockdown period as an opportunity to start investing time for skin and hair care. They have expressed their desire to change their habits and keep purchasing more natural beauty products.
It will be especially interesting to follow consumer behavior in hair care: while the awareness of some controversial ingredients was already quite high (parabens, sulfates, silicones), they were still more or less tolerated among the general public. Now could be an opportune time for mainstream hair care brands to make natural alternatives more accessible. This could win over consumers before they turn to niche brands that have adapted faster to this shift.

• 07/2020
• FMCG

[Understanding Now] "Scent in disinfectants: fun vs reassurance"

In France, consumers link the scent of disinfectants to effectiveness and in turn, to feeling more secure. However, when it comes to disinfecting their hands, French consumers prioritize scent for a different reason. Efficiency in hand sanitizers remains a key factor, but consumers also look for fun, color and especially a good fragrance.
Sensory stimulation – in particular scents - seem very important to consumers in both categories of disinfectant. On the one hand, consumers are searching for reassuring and efficient scents for home cleaning products (such as bleach or alcohol), while on the other hand, fruity and flowery perfume-like scents for hand sanitizers are in demand. In both cases there are opportunities to invoke emotions and offer different experiences, by redefining scents.

• 06/2020
• Beauty

[Understanding Now] "Quarantine self-pride"

During lockdown, many women stopped wearing make-up, bras, high heels or shaving. They highlight their hope that quarantine will provoke a “wake-up call” on a larger scale.
Self-acceptance and female empowerment are clearly not new trends in the US. However, it is very likely that the pandemic will magnify these sentiments on a wider scale. When it comes to make-up in particular, chances are high that “natural” looks will continue to gain ground among a larger audience. These could include a makeup-free or lighter make-up look, with only mascara for instance.
Brands have many opportunities there, again, to re-invent their narratives, adjust their product claims, enlarge their portfolio with products enabling natural looks or by providing make-up basics.

• 06/2020
• Beauty

[Understanding Now] "The matte finish comeback"

Most makeup addicts still insist on wearing a full face of makeup despite the use of masks.
For those who still choose to wear foundation, they find it impossible to maintain the ‘glowy' finish that most Koreans love, under a mask. Now, they appear to be opting for semi-matte/matte foundation. They find this works well for allowing the makeup to stay on all day.
Frequent mask use will almost inevitably lead to shifts in beauty trends, even those that were well rooted in users' routines. This will also have an impact on products used. It will be very important to track how trends evolve, to be able to adapt quickly and capitalize on the right products at the right time.

• 06/2020
• FMCG

[Understanding Now] "The upkeep of reusable masks"

For consumers who opt for reusable masks, washing them once a day is extremely time-consuming. French people also share their disappointment about having to purchase additional reusable masks faster than expected. For them this defeats the purpose of a reusable mask and represents economic and ecologic headache.
Although the regulations for masks will evolve, there is a chance that during flu season, consumers will spontaneously resort to their masks in order to protect themselves and others.
If reusable masks stay visible in the marketplace, there will be compelling opportunities for solutions that facilitate the upkeep of reusable masks. These could include disinfectant detergents for ‘cold' water or disinfectant sprays, amongst others, that negate the necessity of a daily wash.

• 06/2020
• FMCG

[Understanding Now] "Hand sanitizer: protection vs comfort"

Today, nationwide, many people use hand sanitizers several times a day in order to be protected and to protect others. People use moisturizers in order to counter-balance the reactions the products generate. With hand sanitizers becoming commonplace, it is likely that hand care products will follow in the steps of skincare.
In Western countries and in Asia, calming skincare products are already in high demand and conversations on the topic are increasingly buzzing on social media. Hand care products could include the ingredients that consumers already associate with soothing or hydrating effects for skincare (centella asiatica, squalane, aloe vera), thus drawing on existing consumer expertise.

• 06/2020
• Beauty

[Understanding Now] "Tiktok: influential beauty space"

The popularity of the Tiktok platform has seen enormous growth recently, especially during the lockdown period. We observe that in both France and the US, consumers have experimented with the different beauty hacks posted on Tiktok. These include the purple shampoo challenge, the ‘Nesquik freckles' and also a large numbers of skincare tutorials.
The chances are high that Tiktok will become an influential beauty space to showcase experiments and share new beauty techniques, as well as enable people to develop their expertise.
Brands could benefit from investigating this new social space, its codes and the behaviour of its users, in order to increase visibility and seduce the GenZers.

• 06/2020
• Beauty

[Understanding Now] "The rise of foundation-free skin"

In Korea, face masks have become a requirement for most during the coronavirus outbreak. People are now struggling with their makeup. Foundation under the masks can smudge off but also cause breakout skin problems. Many seem to replace it with other complexion-enhancing products such as tinted sunscreens or tone-up creams. Some makeup junkies even seem to be enjoying dropping foundation altogether.
As it is likely that face masks will become an essential part of consumers' lives, foundation will be increasingly scrutinised. There is a risk that it stops being a ‘basic' in the makeup routine and that hybrid complexion-enhancing products take on a greater importance.

• 06/2020
• All Industries

[The Day After Tomorrow] Episode #6 "Experimentation: the benefits of getting creative"

This week, we focused our attention on understanding how the lockdown revealed the benefits of getting creative. When has anyone ever got to the bottom of their to-do list? When have people had so much free time on their hands?
This unprecedented shake-up quarantine has generated a strong desire to learn through practice and people have found that they get a huge amount of fulfillment from experimenting.
Read on to discover why tomorrow, people may add experimenting to their daily lives, as well as the opportunities that this presents for businesses to support them.

• 06/2020
• Food

[Understanding Now] "Creative Coffee"

A few weeks ago, we saw how fun and creative a moment cooking could be during the lockdown. Creativity and experimentation are also strongly related to another ingredient: coffee!
Beyond mainstream recipes such as Dalgona coffee, we saw French people developing their expertise and experimenting barista techniques, far from traditional espresso. With coffee, French people express a real desire to increase their knowledge and skills.
Expanding the offering for professional equipment or promoting innovative recipes could meet the growing need for experimentation expressed by consumers.

• 06/2020
• Food

[Understanding Now] "Gluten-free Revolution"

Gluten-free recipes and products took off during the lockdown. French people looked for ways to avoid this ingredient in their cooking.
The volume of publications with the term “gluten-free” increased by 84% over the last 3 months (source: Dynvibe LIVE).
Gluten-free is becoming a lasting trend and even a reflex for some consumers. They expect a wide and rich range of alternative products based on substitute ingredients or new ways of considering their diet (for example, replacing pasta by vegetables).

• 06/2020
• Beauty

[Understanding Now] "Mask makeup"

For American users, a face mask is clearly not a barrier when it comes to getting creative with their eye makeup. We observe users wearing colorful eyeshadows, graphic liners and even full false lashes. Their logic? Let the eyes do the talking!
Face masks will most likely remain compulsory for a long time after lockdown. Additionally, eye makeup has been a trending topic even before quarantine which indicates that this trend is here to stay.

• 05/2020
• All Industries

[The Day After Tomorrow] Episode #5 "Seizing the post Covid day"

This week, we will share our research aimed at understanding how the lockdown might change the way we consider our free time.
The lockdown is strongly associated with a feeling of general slow down, and felt to many like a well-deserved break. To them, this extra free time was an opportunity to experience positive changes, reconnect with their relatives or even learn new skills.
Read on to find out how the Covid lockdown had impacted life and consumption habits and what new opportunities will arise for brands ready to seize this new day.

• 05/2020
• Beauty

[Understanding Now] "Mood-enhancing makeup"

In the US, consumers are finding new ways of coping with the stress and anxiety caused by the current sanitary crisis.
The use of makeup is seen as a therapeutic tool that plays an important role boosting users' mood.
Users take this opportunity to self-express through their makeup by playing around with new colors, textures and techniques or simply find that enhancing their physical appearance is quite uplifting.
This represents an important opportunity for brands to create new ways to communicate around emotional narratives that will most likely withstand the test of time.

• 05/2020
• Food

[Understanding Now] "Cocktails are shaking!"

Often compared to culinary experimentation, making cocktails is a way to express creativity through mixing tastes and colors. French people are looking for originality and novelty to break out of the routine and also want to be free to create their own drinks.
This trend has to be considered as an opportunity for brands to propose original tastes drawing inspiration from food category. Then, traditional drinks can be thought as fully-fledged ingredients for elaborate personal realizations - not only as final products.

• 05/2020
• Food

[Understanding Now] "The French passion for apéritif"

During the lockdown "l'apéritif" has become a real ritual, even on weekdays, just like lunch or dinner – French people are waiting for this moment and carefully selecting recipes to try out and enjoy. These "virtual apéritifs" are a way to bond and maintain social links, with a very strong emotional aspect.
"L'apéritif" has become a real cooking moment in which consumers invest time and money. It represents an opportunity for brands to communicate on notions such as sharing, connection with others and reassurance, and also develop dedicated products.

• 05/2020
• Beauty

[Understanding Now] "Hair Journeys in the time of Covid-19"

The quarantine period has become the perfect opportunity to go on a hair journey, and some consumers have undertaken major transformations.
Hair journeys, such as growing out the grey or going curly, are already well-established consumer behaviors in the Pro-Aging Revolution and the Natural Hair self-acceptance movements. These movements will most likely continue to be amplified after the Coronavirus crisis since they are deeply rooted in consumers' values.

• 05/2020
• Beauty

[Understanding Now] "Quarantine Hair Don't Care?"

The growing sense of frustration leads consumers to seek solutions to remedy their hair concerns during lockdown. Whether users choose at-home haircuts, hair root touch up sprays or even eyeshadows to cover up the gray, it is clear that for American users hair upkeep remains a priority.
Quarantine represents an opportunity for users to test and discover new hair care brands and products that could eventually make their way into their hair care routines and stay there, even post-Covid.

• 05/2020
• All Industries

[The Day After Tomorrow] Episode #4 "Live-streaming: the surge of a new media"

This week we will help you understand a trend that is on the rise globally: live-streaming as a new media.
With live-streaming rapidly gaining ground during this lockdown, the world of influence and content production is shifting and to a higher extent than previously expected.
We've identified early signal that suggest that this trend could mark a turning point regarding brands' communication strategies as there is no doubt that it will outlive the Covid crisis and create new social norms in the near future.

• 05/2020
• Beauty

[Understanding Now] "From Me-time to We-time"

Family Quarantine Routines: From Me-time to We-time
In the US, the need for light-hearted fun is more important than ever in consumers minds.
As stress and uncertainty tied to the Covid-19 crisis mounts, users well-being begins taking a toll driving them to seek out new ways to blow off steam. Family beauty routines represent an important moment that was visible before and is likely to prevail and gain momentum post-Covid.

• 05/2020
• All Industries

[The Day After Tomorrow] Episode #3 "Emotional growth"

This week, we will help you understand why, in France, emotions are becoming a powerful driver of empowerment. Feelings are no longer taboo, people are listening to them, and new habits, rituals and self-reflection are getting the upper hand.
Read on to find out how the Covid crisis could drastically change consumption behaviors tomorrow and how brands should care for consumers more than ever.

• 05/2020
• FOOD

[Understanding Now] "Finding joy in cooking"

Finding joy in cooking – how the French are coping with the crisis.
Food creativity is a real antidote against gloom. Beyond the pleasure of home-cooking, people highlight how playing with colors, shapes, textures and smells is joyful.
The Covid crisis could change things further: food with a high dose of creativity, coupled with fun and sensoriality may also become a means to cope with anxiety.

• 04/2020
• BEAUTY

[Understanding Now] "Neat lips beneath masks"

In China, a growing number of women are moving away from their traditional lipsticks, which tend to leave too many marks on their protection masks.
They are swapping tips and tricks to prevent their lipstick from transferring. They are also turning to lip products that transfer less, such as lip tints or lip tattoos.
The need for “transfer-proof” make-up may strongly impact the lip category if wearing masks continues for a long period of time.

• 04/2020
• All Industries

[The Day After Tomorrow] Episode #2 "Social selling revolution"

This week, our second episode will bring you to China where livestreaming is taking on a new turn.
No longer a playing field reserved to e-commerce giants, it's now a tool that traditional brick and mortar stores are adopting to connect with their customers on a new level.
Read on to find out how these retailers are “cashing their viewers into buyers” and what this means for brands in the longer run.

• 04/2020
• BEAUTY

[Understanding Now] "Skin conditions flare up"

In France, a large number of people are seeing their skin and hair condition worsen since the beginning of the lock-down.
Skin detoxification, indoor pollution, the absence of sun exposure and even stress, are among the most widely mentioned explanations.
We'll see whether this is a temporary effect, or a more lasting condition which may require using specific skincare treatment products.

• 04/2020
• BEAUTY

[Understanding Now] "Solace in fragrance"

2 weeks ago, perfume was trending as a powerful self-care tool in Germany – this trend is now strong in France too.
People are expressing that wearing perfume, even in lock-down, is helping them feel more relaxed and less anxious.
People's relationship to their perfume may shift beyond the lock-down period.

• 04/2020
• All Industries

[The Day After Tomorrow] Episode #1 "Dear planet, I'm sorry"

This unprecedented crisis is clearly shaking things up: All around the world, individuals are sowing seeds on the social sphere and by doing so, they help us dive deeper into their evolving concerns and behaviors.
Each week, with the help of one of our local Insight Crafters, we'll give you a sneak peak into what our world could look like, the day after tomorrow.
Our first episode will bring you to South Korea, where the crisis has reached another stage.
Have you heard of #DearPlanetImSorry?
Read on to learn more

• 10/2018
• All Industries

Planet Unpacked

No plastic? No packaging? No problem! Go beyond buzz words and see how consumers are putting industries under pressure to meet their evolving needs. The movement has started... Are you sustainable yet?
#plasticfree #sustainability #nopackaging

• 09/2018
• HEALTH

Feminine hygiene at a crossroads

The Free Flow Instinct Method, does that ring a bell ? No ? Catch up with this glamorous topic and learn why the feminine hygiene market is undergoing a consumer rebellion!
#burningissue #socialintelligence #keeppacewithconsumers

• 09/2018
• BEAUTY

[K-Beauty] "Espoir" celebrates women empowerment

There are countless brands, products and makeup styles currently trending in Korea that remain unknown to the European public. Dynvibe LIVE invites you to take a glimpse into this world and discover Espoir, one of the most mentioned brands by Korean beauty influencers last month.

• 09/2018
• BEAUTY

[K-Beauty] 3 emerging beauty trends in Korea

Korean beauty addicts are more and more attracted to hybrid cosmetic products. It allows them to combine different benefits and gain efficiency and time. Dynvibe LIVE invites you to take a glimpse into this world and discover 3 emerging hybrid beauty trend.

• 09/2018
• BEAUTY

[K-Beauty] Male grooming in Korea

In Korea, the global market of Male Grooming products is steadily growing. Knowing the influence Korean beauty has over China in particular, but also all over the world, the understanding of these new trends can help brands anticipate the future of their market.

• 07/2018
• ALL INDUSTRIES

Can you hear the consumer rebellion?

Everyday consumers are changing global consumption patterns through social media. They have become the actors of their own deep behavioral changes: organizing themselves into spontaneous online communities, sharing experiences and influencing others at a worldwide level. Thus, this consumer empowerment leads to new challenges for brands. In this presentation, we share 3 main trends that every brand should be aware of for the future of their strategies.

Every week, Dynvibe Live unveils the top beauty brands preferred by french beauty influencers! Who will be in the top picks this week?

Emmanuel Macron visiting US President Trump, Damso and the release of his new song, Rihanna's announcement of her upcoming lingerie line… Discover the most mentioned celebrities by French Millennials these last 2 weeks

TOP most mentioned or most anticipated video games by French Millennials

Most mentioned TV shows by French Millennials in march 2018

• 06/2017
• ENTERTAINMENT

Nintendo Switch, the summary of a risky launch

On March 3rd, 2017, in an attempt to regain control of the market, Nintendo released a new concept for consoles: a hybrid device which can be played at home as well as on-the-go. Dynvibe has analyzed the expectations and the opinions of the gaming community regarding this new hybrid device.

• 06/2017
• HIGH-TECH

Apple Pay, the first French users go to the till

Eagerly awaited by fans of the Apple brand, the Apple Pay mobile payment system was launched in France on July 19th 2016. By listening to users we detail the strengths and weaknesses of this new mobile payment service and draw strategic insights for the brands.

• 07/2016
• ALL INDUSTRIES

When mothers take up zero waste

Books, media coverage, films, new shops, the zero waste theme has become very dynamic since the start of 2016. On social media, some French web users have started sharing their awareness and new patterns of behavior in this regard. Dynvibe, a specialist in strategic social media monitoring, has analyzed more than 1000 conversations to decode this new trend.

• 06/2017
• BEAUTY

Foreign consumers are fans of French dermo-cosmetics brands

Foreign consumers are envious of French dermo-cosmetic brands which are not available internationally. Dynvibe helps to better understand why these brands have come to enjoy above normal visibility on social media and why a foreign market segment finds them so highly desirable.

• 02/2015
• MEDIA

Netflix steals the show with the 13-20 year old

One year after its French launch, Dynvibe has analyzed 30,000 conversations spontaneously posted on social media by French web users on the subject of Netflix. An opportunity to assess the impact of the strategy put in place by the platform and to study the profile of the community of the service's follower.

• 02/2015
• FOOD

Coca-Cola attacks the "healthy" drinks market: green washing or a success story ?

Since the end of the year 2014, the American firm is looking to conquer the drinks sector known as “healthy” or “natural” with two new products: Coca-cola Life (in Europe), and the milk drink, Fairlife (in the US).  Dynvibe has analyzed consumer comments following the launch of these two products in order to understand the legitimacy of the soft drink king in this sector.