D2C brands shaking the beauty ecosystem: Why should you pay attention now!
11/06/24
Makeup and skincare D2C brands are increasingly popular among Gen Z and Millennial consumers, especially in the US. What makes them so desirable? Is it their product formulas or their mastery of social media and Gen Z communication? Pierre and Marie-Alix explore the key success factors of these rising stars and provide actionable insights for success in the beauty industry.
34:56
DYNTALK
4 beauty macro trends that will define 2024
28/03/2024
Marie unveils 4 beauty macro-trends that will mark 2024 (and even beyond) that Dynvibe has identified thanks to its Social Intelligence solutions. Find out how these trends will impact your market!
33:23
DYNTALK
Leveraging influence for innovation
28/11/2023
Pierre and Alix present examples of the signals emanating from our Skinfluencers community, which drive trends in the skincare market. Discover how these signals guide our customers' innovation strategies.
27:44
DYNTALK
3 women who are changing the game on social media
27/10/2023
Juliette and Marie-Alix take a look back at these women who are shaking up the lines of beauty on social media. You'll discover 3 Changemaker profiles identified by Dynvibe, how they're impacting consumer behavior and what this means for brands.
Marketing: Dynvibe, trend and market detector on social media
02/09/24
In this article, explore the challenges and future ambitions of Dynvibe, the leader in consumer behavior analysis via social media, as it aims to become a key player in the media and entertainment sectors.
Explore the evolving beauty market in China, where local brands are gaining traction. Dynvibe analyzes emerging trends and shifts in Chinese consumers' perceptions of international brands.
Chloé Tabutiaux joins Dynvibe as Account Executive
22/07/24
Chloé Tabutiaux joins Dynvibe as Account Manager with the aim of conquering new markets and reinforcing the agency's leadership in its field. Find out more about her new challenges in this article.
How do you successfully investigate and address the Chinese market?
14/06/24
In this article, Anne-Cécile Guillemot (co-founder of Dynvibe) shares her vision of the key trends that Western and international brands need to consider to successfully address the Chinese market, as well as the main pitfalls to avoid.
Influence marketing: what's the situation 1 year after the regulation law?
30/05/24
As the law regulating the profession of influencer celebrates its first anniversary on June 9, it's time to take stock. What has this new regulatory framework really entailed? What major changes have been observed in 1 year? How have brand strategies evolved?
Nicolas GUILLEMOT, co-founder of Dynvibe, shares his observations and analysis of the influence market.
DNVB, influencers, Chinese competition: Dynvibe tracks consumer trends
02/05/24
Dynvibe, a leading Social Intelligence agency, collects and analyzes the social noise generated by consumers and influencers online, to provide insights for the health, beauty, and luxury industries. Discover emerging trends and Dynvibe's future ambitions in this article.
Marie-Alix Robert appointed Beauty Industry Manager at Dynvibe
30/04/24
Dynvibe appoints Marie-Alix Robert as Beauty Industry Manager to reinforce its role as a key partner in Social Intelligence. Discover her new mission in this article.
Lifting women's taboos shapes a new cosmetics offering
16/04/24
Long ignored, women's needs in terms of intimate health are beginning to be addressed by brands, bringing a new lease of life to cosmetics. Find out how Dynvibe and MiYé are addressing this change.
Dynvibe, Madeinvote, BBC and biiitz launch Club Adetem Nouvelle-Aquitaine
01/04/24
Discover how Dynvibe, Madeinvote, BBC, and biiitz join forces with Adetem to create a vibrant marketing community in Nouvelle-Aquitaine. Exchange, learn, and act together today!
What does the future of beauty hold? Explore the transformative trends shaping cosmetics in 2024, as discussed by Dynvibe's Marie Aubert at Beauty Business.
The "Changemaker", an expert influencer profile in the spotlight in the age of DSA
17/02/24
The EU's Digital Service Act (DSA) comes into effect on Saturday, February 17th, impacting brand influence strategies as it aims to protect French users online. Learn about its implications for influencers and brands.
OpenAI will positively transform market research, provided that it adapts" – Interview with Nicolas Guillemot (Dynvibe)
The role of market research analysts is often cited as one of the most likely to be replaced by Artificial Intelligence. What is the reality? What are the most likely impacts of OpenAI on this profession?
Discover how cosmetics are redefining their boundaries to meet the ever-demanding consumer needs. Blurring the lines between beauty and health opens new opportunities for brand.
Discover how spontaneous data serves Martell Cognac. With Dynvibe, a social intelligence specialist, Pernod Ricard surveyed the American and Chinese markets to position its cognac brand, Martell, in the ultra-prestige segment.
Meet Jérôme Labbé, the new CEO of Dynvibe, a major player in international social intelligence. Leveraging data intelligence, Dynvibe analyzes spontaneous consumer conversations on social networks to detect trends and weak signals.
Jérôme Labbé appointed CEO of Dynvibe, a Social Intelligence specialist. His mission: to accelerate Dynvibe's development in France and internationally
Social intelligence: Dynvibe emerges and aims to triple in size within 3 years
Social intelligence: Dynvibe steps out and aims to triple its size in 3 years - Premium. From an Australian adventure emerges a leading French SME. Find out how they plan to conquer international markets.
Champagne Market Trends: Where does the image of champagne stand?
Champagne Market Trends: Discover the evolving image of champagne worldwide. Explore sales growth, changing consumption patterns, and challenges in communication.
World Health Day: Aging Well, between Health and Well-being: What strategies should cosmetic brands adopt?
Explore strategies for cosmetic brands in the field of healthy aging. Dynvibe presents insights from social conversations analysis for your brand's success.
Clean Beauty 2.0: The "clean beauty" trend is becoming more complex.
Explore the clean beauty 2.0 and its evolution towards a holistic approach. Safe cosmetics that are gentle on the skin and the environment. A booming trend that complicates brand strategies.
Boycott of the Russian Market: Does the French Exception Have a Limit?
Russian market boycott: Is there a limit to the French exception? The debate on boycotting French companies in Russia divides opinions in France. Discover the consumer insights in this Dynvibe study.
How Coca-Cola Uses "Social Media Intelligence" to Validate Its Brand Strategy?
Learn how Coca-Cola leverages "Social Media Intelligence" to validate its brand strategy and meet consumer expectations. Harness the power of data with Dynvibe.
Discover the power of online mom communities and how brands can effectively engage with them through Dynvibe. Exclusive study on mom profiles and emerging trends. Learn more!
Learn how Netflix is taking the 13-20 age group by storm! The subscription-based VOD platform wins over young viewers with its highly popular series content, becoming a full-fledged activity in itself.
How make-up brands can better harness the power of social media and avoid its pitfalls
Uncover social media's influence on makeup brands! From Facebook to Instagram, explore how brands thrive, define fashionability, and drive sales. Gain insights from successful beauty industry campaigns.
Discover why and how to listen to conversations on Facebook to enhance your strategic monitoring and anticipate consumer expectations. Nicolas Guillemot, co-founder of Dynvibe, provides insights to these questions.
Explore how Dynvibe highlights the customer by leveraging social media, building a loyal community, and generating strong visibility through its strategic partnership with Moo.com.
Explore the challenges and best practices of Instagram for brands. Analysis of the opportunities offered by this visual and community-oriented social network.
