Social media is now the most direct and spontaneous source to understand what beauty consumers really want, think, and do. At Dynvibe, we turn these raw conversations into actionable insights to guide your marketing, product innovation, and brand positioning strategies.
Social Intelligence serves many purposes but here are four use cases where it is simply irreplaceable :
The only method that captures weak signals before they go mainstream. The goal? Lead the way don’t follow it!
Expectations shift fast: ingredients, textures, rituals, formats… We track real-time evolutions to inform your range and innovation decisions.
When the offer falls short, consumers find workarounds. We analyze these detours, pain points, and hacks to reveal concrete market opportunities.
Who really captures your target’s attention? We identify the brands that matter and why to help you sharpen your positioning.
Business questions. Real-world answers. Here’s how Social Intelligence helps beauty brands act faster and smarter where traditional research often falls short.
Our client’s business question : How can we effectively attract new skincare consumers in China’s highly competitive beauty landscape?
Why Social Intelligence : We quickly reveal what drives consumer desire and conversion and decode which brand strategies are already winning locally.
Our client’s business question : Which ambassador could truly elevate my brand and maximize impact for my high-stakes launch?
Why Social Intelligence : We decrypt celebrities’ unfiltered perceived values, their fit with your brand, audience traction, and any underlying risks to assess before contracting.
Our client’s business question : We need to understand what’s really fueling a competitor’s momentum and how we can quickly learn from what’s working.
Why Social Intelligence : By tapping into real consumer narratives, we reveal what truly drives brand preference from product performance to claims, trends, and comms.
All the topics you presented are extremely interesting. Your insights are very clear-cut, and extremely helpful in our mission to brief the R&D labs: it is exciting for them to hear about the benefits that consumers are expecting, it triggers ideas immediately. As for our brand teams, it gives them so many ideas of angles to explore depending on consumer expectations, trends...Research & Innovation – L'Oréal Japan
What I love about your work is the level of analysis, the consulting side to what you do, the data visualization, the matrixes. It really helps to put things in perspective. It's nice to know the numbers, but what do I do with them? Your analysis helps greatly.CMI Director
I want to thank you for your outstanding support throughout this study! We repositioned and adjusted a lot of things based on the results and recommendations from your report. Many thanks!CMI European Fragrances
Discover how Social Intelligence and social data are powerful drivers of growth and competitive advantage accelerating your marketing, insights, and innovation decisions.