01/2022Understanding Now

US Skinfluencers promote acids on haircare

  • IndustryBEAUTY
  • AuthorJuliette David

Acids are a long-time hot topic amongst skin influencers. Yet, they are no longer only associated with skincare products. They’ve started to become a strong asset for haircare product ranges.

Salicylic, glycolic or hyaluronic acids are emerging ingredients for hair scrubs and shampoos. For Skinfluencers, they are particularly beneficial to ease itchiness and calm the scalp. They also describe acids as great allies to deep cleanse the hair and eliminate product build-up.

Acids in haircare products are also spotted in publications written by skin consumers. They use them as gentle treatment for their scalp and act as early adopters of these new ranges. These profiles tend to consider their scalp as a continuity of their skin and thus, use the same products.

Discover more Insights

  • Canned cocktails are bringing the bar just about anywhere
    • 07/2022
    • BEAUTY

    Canned cocktails are bringing the bar just about anywhere

    According to Google Trends, there has been a growing consumer interest in canned cocktails in the UK and US over the past 5 years...

  • “Fragrance primers” answer the key lasting need in the US
    • 05/2022
    • BEAUTY

    “Fragrance primers” answer the key lasting need in the US

    On TikTok, the hashtag #fragrancehack generated 19,8M views, and mainly shows consumers who share their hacks for longer lasting fragrance through skincare: they apply vaseline, body lotion, or body oil on their skin before spraying perfume. Their videos for lasting hacks tend to generate between 500k and 2M views. Consumers appear to understand the importance of hydration and skin prep to boost fragrance lasting.

Vibrations by Dynvibe

We've just launched our new podcast!
Each month, join us for a discussion on the latest trends and consumer behavior shifts we explore in our studies.


Available here and on your favourite podcast player