01/2022Understanding Now
US Skinfluencers promote acids on haircare
- IndustryBEAUTY
AuthorJuliette David
Acids are a long-time hot topic amongst skin influencers. Yet, they are no longer only associated with skincare products. They’ve started to become a strong asset for haircare product ranges.
Salicylic, glycolic or hyaluronic acids are emerging ingredients for hair scrubs and shampoos. For Skinfluencers, they are particularly beneficial to ease itchiness and calm the scalp. They also describe acids as great allies to deep cleanse the hair and eliminate product build-up.
Acids in haircare products are also spotted in publications written by skin consumers. They use them as gentle treatment for their scalp and act as early adopters of these new ranges. These profiles tend to consider their scalp as a continuity of their skin and thus, use the same products.
