2024 Summer beauty holy grails

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  • 10/2025
  • Beauty

  Rare beauty new fragrance launch

  What happens when a beauty brand turns fragrance into a playful, multi-sensorial experience? Rare Beauty’s first perfume launch makes scent go social. From “fragrance primers” to mood layering, this drop doesn’t just smell good, it taps into Gen Z’s codes: fun, feel-good and unapologetically expressive. With bold storytelling and textures built for content, Rare Beauty reshuffles the fragrance playbook. And online? Consumers aren’t just reacting they’re co-creating the narrative. At Dynvibe, we dug into social conversations to decode the consumer rituals and emotional triggers behind this launch. If you're in beauty and want to know what truly resonates with the next generation, start here. Swipe through our insight deck or reach out, we love to talk scent & strategy.

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  • 09/2025
  • Beverage

  Buzzballz : Key success factors of the Gen Z viral drink

  What do you get when you mix bold design, viral formats, and unapologetic fun ? A Gen Z hit called BuzzBallz ! With +706% search growth and viral UGC on TikTok and Instagram, Buzzballz, isn’t just a cocktail : it’s a social object built for shareability. From Espresso Martini to inflatable pools, the brand rewrites the rulebook and sets a new standard for engagement. BuzzBallz is more than a cocktail. It's a case study in how cultural codes and consumer behaviors fuel brand momentum. Want to dig deeper into what social intelligence reveals about the new rules of engagement for F&B brands? Read the case !