08/2021Understanding Now

‘Morning C, Night A’ - the buzzing skincare routine in China

  • IndustryBEAUTY
  • AuthorSabrina Lin

‘Morning C, night A’ is a trendy skincare routine that has been buzzing on Chinese social media for several months due to its great results.
Although the ingredients are already widely known within a large audience, this method focuses on incorporating Vitamin C products into a morning routine, then using Vitamin A (retinol) products for the nighttime routine.

Chinese users are flocking to this method as it simultaneously tackles two of their biggest skin concerns: managing skin tone and aging. The brightening and antioxidant properties of VC fight skin dullness and photo-aging while VA improves skin texture and fights aging signs in general.

Users prefer to mix and match brands and products to have a ‘personalized & best fit formula’ as their skin may tolerate varying levels of VC and VA.

Chinese users are increasingly becoming ‘ingredient-driven’ and focused on maximum efficacy. Interestingly enough, both trends were identified as early signals two years ago in our syndicated report "Build-Your-Own Beauty" in the US & France. They are now emerging strongly with Chinese users and are influencing the popularity of this routine.

They said...

(CN) Why use Vitamin C product in the morning and Vitamin A at night? It is because during daytime strong ultraviolet rays accelerates the generation of free radicals, and free radicals can cause skin aging. Vitamin C has strong antioxidant propriety to clear free radicals, thereby reducing the damage of ultraviolet rays to the skin, and effectively resisting photoaging. And evening is an excellent time to repair the skin. Vitamin A, as known as retinol, can stimulate collagen regeneration, diminish fine lines and wrinkles, and rejuvenate the skin. (Xiaohongshu)
(CN) Summer is the best time to try out Morning C and night A routine. Using anti-oxidation (Vitamin C) + photo protection cream to have 1+1>2 protection effect. At night, using retinol for anti-aging as well as oil control and anti-acne. A skincare routine that satisfies multiple skin benefits (brightening skintone, lightening acne + acne control + anti-age). (Xiaohongshu)

Discover more Insights

  • Sunscreen stars of the summer selected by the Skinfluencers
    • 09/2022
    • BEAUTY

    Sunscreen stars of the summer selected by the Skinfluencers

    The fight for visibility within #Skinfluencers publications was tough for #sunscreen brands over the summer.
    Slide right to discover who were the most praised products and the keys behind their success.
    Skinfluen-who? You don’t know about Skinfluencers ? They are powerful skincare trendsetters working their magic on social media. At Dynvibe, we follow them to provide you the hottest alerts on what’s going on in your category and make sure you don’t miss out on something big.

    Juliette David Juliette David


  • Canned cocktails are bringing the bar just about anywhere
    • 07/2022

    Canned cocktails are bringing the bar just about anywhere

    According to Google Trends, there has been a growing consumer interest in canned cocktails in the UK and US over the past 5 years...

Vibrations by Dynvibe

We've just launched our new podcast!
Each month, join us for a discussion on the latest trends and consumer behavior shifts we explore in our studies.


Available here and on your favourite podcast player