08/2021Understanding Now

Intuitive eating seduces French users looking for healthier diets

  • IndustryFOOD
  • AuthorBénédicte Chaboud

An approach that was developed in the 90s, intuitive eating has been gaining popularity in France for several months. The idea is for people to listen to their bodies and eat only when they are really hungry and according to their desires.

Consumers appreciate the principle, which they find takes the guilt out of eating and also stands in opposition of traditional slimming diets, both of which cause frustration. Instead, they are looking for a “balanced diet” that allows them to be conscious about eating and manage their “emotional cravings.” They see it as a way “to become kind to their bodies” and to follow the logic of the “body positive” movement.

For a large number of consumers, intuitive eating is a means to improving their relationship with food, particularly in the case of eating disorders through a healthier attitude.

Often intuitive eating is a way for consumers to take better care of themselves and comes in addition to a global approach that includes more sports and attention to sleep.

They said...

Depuis quelques jours je me renseigne beaucoup sur l'alimentation intuitive parce que j'ai eu un énorme ras-le-bol à force de maltraiter mon corps avec des régimes. (Twitter)
L'un des buts de l'alimentation intuitive est d'abandonner la culture des régimes, et de focaliser son énergie non pas en cherchant à tout prix à être mince, mais plutôt à avoir une alimentation épanouie. (Instagram)
jsuis fière de moi en vrai grâce à l’alimentation intuitive c’est la 1ère fois en 2 semaines que je ´craque´ et j’ai pas de culpabilité donc ça va i guess (Twitter)
Le sport, l'hydratation, le sommeil, je gère! Mais l'alimentation..., manger en conscience..., ne pas tomber dans des orgies alimentaires me demande un gros effort. Laisser la meilleure version de moi même prendre soin de moi. Apaiser mon féminin blessé qui cherche les excès. (Instagram)
L'important étant de manger par faim et/ou envie dans des quantités bonnes pour ses besoins et sans culpabiliser derrière et surtout sans s'interdire d'aliments a cause de leurs calories ! (Instagram)

Discover more Insights

  • “Fragrance primers” answer the key lasting need in the US
    • 05/2022
    • BEAUTY

    “Fragrance primers” answer the key lasting need in the US

    Some products have appeared on the market to meet consumer’s high expectations in terms of scent lasting, while consumers also find ways by themselves to meet this main need. Indeed, their enthusiasm for fragrance hacks through skincare shows that there is great potential for a hybrid fragrance skincare.
    On TikTok, the hashtag #fragrancehack generated 19,8M views, and mainly shows consumers who share their hacks for longer lasting fragrance through skincare: they apply vaseline, body lotion, or body oil on their skin before spraying perfume. Their videos for lasting hacks tend to generate between 500k and 2M views. Consumers appear to understand the importance of hydration and skin prep to boost fragrance lasting.

  • The hashtag #AccidentallyVegan helps UK and FR users identify unsuspected vegan products
    • 05/2022
    • FOOD

    The hashtag #AccidentallyVegan helps UK and FR users identify unsuspected vegan products

    Especially in the UK and to a lesser extent in FR, vegan consumers are systematically on the hunt for new products, be they from dedicated vegan ranges or just regular products that happen to be free of animal products. For the latter, exist the hashtag #AccidentallyVegan where users list products that were not intentionally created to be marketed to vegan eaters (and thus, not especially advertised as vegan).
    That way, some products, such as Oreos, Bisto gravy or Speculoos have gained “cult” status amongst this community of vegan users, being sometimes life-savior products due to their ready availability in shops and not just in specialized vegan shops. Removing a small ingredient and creating a new “cult” item would guarantee a solid fan base.

    Louis Spenale Louis Spenale

    View

Vibrations by Dynvibe

We've just launched our new podcast!
Each month, join us for a discussion on the latest trends and consumer behavior shifts we explore in our studies.


Placeholder

Available here and on your favourite podcast player