06/2024

Functional Sodas: The category that shakes up the soda market!

  • IndustryFMCG
  • AuthorElisa Gau



What's currently happening with functional sodas on social media?

• +116% of searches for “prebiotic sodas” over last year in France

• 3.8M searches from May 2023 to April 2024 in the US


Why is that a thing on social media?

What are consumers looking for?

What are the assiociated brands?


Get a snippet of this beverage insight through this Dynvibe’s report !

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