05/2022Understanding Now

“Fragrance primers” answer the key lasting need in the US

  • IndustryBEAUTY
  • AuthorAlix Dona

Some products have appeared on the market to meet consumer’s high expectations in terms of scent lasting, while consumers also find ways by themselves to meet this main need. Indeed, their enthusiasm for fragrance hacks through skincare shows that there is great potential for a hybrid fragrance skincare.

On TikTok, the hashtag #fragrancehack generated 19,8M views, and mainly shows consumers who share their hacks for longer lasting fragrance through skincare: they apply vaseline, body lotion, or body oil on their skin before spraying perfume. Their videos for lasting hacks tend to generate between 500k and 2M views. Consumers appear to understand the importance of hydration and skin prep to boost fragrance lasting.

To answer this crucial need of longer lasting fragrance, the brand House of BO has released their new ‘nourishing perfume primer’, a hybrid product at the crossroads between fragrance and skincare. It allows the skin to be hydrated, thanks to the widely known and beloved hyaluronic acid ingredient in addition to helping fragrance last longer. For now, the product only generates a few reactions as it is rather new and niche, however, consumers appear curious and interested as it answers an important need as manifested by buzzing fragrance hacks.

They said...

(US) I need all the boosters!!! Longevity is such an issue with many of my favorites fragrances 😢 (Instagram)
(US) I put baby oil on in the shower so my skin is soft AND holds that fragrance! (TikTok)
(US) I use body lotion that is unscented. then I spray the perfume on the areas where you want the perfume to be. it works all day. (TikTok)

Discover more Insights

  • “Fragrance primers” answer the key lasting need in the US
    • 05/2022
    • BEAUTY

    “Fragrance primers” answer the key lasting need in the US

    Some products have appeared on the market to meet consumer’s high expectations in terms of scent lasting, while consumers also find ways by themselves to meet this main need. Indeed, their enthusiasm for fragrance hacks through skincare shows that there is great potential for a hybrid fragrance skincare.
    On TikTok, the hashtag #fragrancehack generated 19,8M views, and mainly shows consumers who share their hacks for longer lasting fragrance through skincare: they apply vaseline, body lotion, or body oil on their skin before spraying perfume. Their videos for lasting hacks tend to generate between 500k and 2M views. Consumers appear to understand the importance of hydration and skin prep to boost fragrance lasting.

  • The hashtag #AccidentallyVegan helps UK and FR users identify unsuspected vegan products
    • 05/2022
    • FOOD

    The hashtag #AccidentallyVegan helps UK and FR users identify unsuspected vegan products

    Especially in the UK and to a lesser extent in FR, vegan consumers are systematically on the hunt for new products, be they from dedicated vegan ranges or just regular products that happen to be free of animal products. For the latter, exist the hashtag #AccidentallyVegan where users list products that were not intentionally created to be marketed to vegan eaters (and thus, not especially advertised as vegan).
    That way, some products, such as Oreos, Bisto gravy or Speculoos have gained “cult” status amongst this community of vegan users, being sometimes life-savior products due to their ready availability in shops and not just in specialized vegan shops. Removing a small ingredient and creating a new “cult” item would guarantee a solid fan base.

    Louis Spenale Louis Spenale

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