08/2021Understanding Now

‘Cool yet calming beauty’ for the heat under the mask

  • IndustryBEAUTY
  • AuthorHyunah Lee

In Korea, people are wearing a facial mask all day in the scorching summer heatwave. Many complain that facial skin heat exposure aggravates their skin problems such as maskne, breakouts, redness, skin sensitivity, skin inflamation, etc. Hence, they are looking for cooling beauty products that can cool down their overheated faces quickly as well as provide calming effects. Cooling products that contain powerful soothing ingredients such as aloe vera, centella asiatica and azulene are sought-after.

When US TikTokers share their skin icing tips, in Korea some people also appear to be using sherbet-like frozen creams to sooth their exhausted skin from the heat and shrink enlarged pores. A few consumers even make their soothing gel ice cubes at home using their own products. They enjoy the non-irritant cooling sensation and appreciate its calming effect.

The face covering requirement has been extended indefinitely. High heat and humidity under the mask is considered a new skin enemy. It represents an opportunity for brands to meet consumers’ current needs.

They said...

(KR) This frozen cream cube refreshes my skin! It really work to cool my skin and shrink my pores. Additionaly, I’m satisfied that it contains mild ingredients especially cica. Definitely will repurchase!! (11st)
(KR) As my face heats up easily these days, I’m getting acne. This product helps cool and calm my my overheated skin surface. I love it. (Hwahae)
(KR) This is the best cooling and calming sheet mask. You don’t need to put it in the fridge, it gives an instant cooling sensation. I feel like it shrinks my pores insantly. In addition, I appreciate the fact that it contains azulene (Oliveyoung)

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