09/2021Understanding Now

Connected mattresses to optimize users' sleep in the US

  • IndustryHOME
  • AuthorPaul Gibot-Leclerc

If bedding (mattresses, sheets, pillows, blankets etc.) already include cool-tothe-touch materials and cooling features to help sleepers avoid overheating and night sweats, users ask now for more drastic solutions to achieve “the perfect sleep.”

Users in America look with curiosity to high-tech connected covers from brands like Ooler or Eightsleep to either cool or heat by circulating water on top of their mattresses. Users are glad they can program their mattresses through a smartphone app, so they are able to gradually change each side of the bed’s temperature through the night.

Interestingly, users who nickname themselves “biohackers” (i.e. users wanting to optimize their health – and thus sleep) particularly praise these solutions. They can easily monitor all of their “vital constants” (e.g. REM – Rapid Eye Movement, Heart Rate Variability, sleep cycles etc.) and take advantage of this data to experience the most “performant rest” possible.

They said...

(US) I got lucky with my first night of @eightsleeplastnight. Now I’m nervous if the first night results can be reproduced consistently (Twitter)
(US) My husband’s boss gifted us this mattress cover that you can heat up or cooldown via a phone app and it records your nightly REMcycles. This is a watershedmoment. I’m gonna think of my life as before and after (Twitter)
(US) Ideally, I also want a system with programmable temperatures, because I'd like to mimic the gradual fall of temperature throughout the night, and rise shortly before sunrise. (Forum)

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