Who are the rising voices shaping consumer influence in wine & spirits and how can we capitalize on them?

Context

A spirits brand sought to redefine its influence strategy by identifying credible, next-gen voices beyond standard influencer playbooks.

Dynvibe’s strategic approach

We mapped the evolving influence landscape around alcohol consumption to identify profiles aligned with today’s consumer values. Through content and audience analysis, we surfaced high-potential voices from engaged mixologists and low/no advocates to next-gen sommeliers. We then cross-analyzed these profiles with spontaneous consumer conversations to assess their relevance, resonance, and alignment with key themes such as moderation, experience, and authenticity enabling our client to craft a future-proof influence strategy.

What we enabled our client to understand

• Spot the new voices redefining alcohol influence beyond traditional figures.
• Understand how emerging profiles are shaping new consumer norms.
• Design a more targeted, values-based influence strategy in tune with evolving behaviors.

Looking to refresh your brand with more relevant voices?