Which ambassador to choose for a strategic skincare product launch?

Context

A global skincare brand approached us ahead of a strategic product launch. Several influencer profiles had been shortlisted, but one key question remained: who truly embodies the brand in the eyes of consumers? The challenge: go beyond media performance metrics and factor in actual perception to guide ambassador selection.

Dynvibe’s strategic approach

We combined three layers of consumer data to build a comprehensive view of each celebrity’s potential fit with the brand.

• Search data allowed us to quantify audience traction by measuring the level of curiosity and interest generated by each profile.
• Spontaneous consumer conversations revealed how each celebrity is perceived in terms of skincare credibility, perceived values, and alignment (or misalignment) with the brand’s positioning while also highlighting reputation risks to anticipate.
• Social media audience and engagement analysis enabled us to assess each profile’s true reach potential and ability to spark meaningful interaction on skincare topics.

What we enabled our client to understand

This integrated approach helped us go beyond surface-level popularity to identify the profiles with the strongest potential to represent the brand with relevance, authenticity, and impact.

Looking for the right face to represent your next skincare launch?